{"id":104671,"date":"2026-09-24T12:36:04","date_gmt":"2026-09-24T09:36:04","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=104671"},"modified":"2026-09-24T12:36:04","modified_gmt":"2026-09-24T09:36:04","slug":"silutes-rajono-turizmo-ateitis-kuriama-kartu-nuo-vandens-ir-sporto-turizmo-iki-krasto-identiteto","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/silutes-rajono-turizmo-ateitis-kuriama-kartu-nuo-vandens-ir-sporto-turizmo-iki-krasto-identiteto\/","title":{"rendered":"\u0160ilut\u0117s rajono turizmo ateitis kuriama kartu: nuo vandens ir sporto turizmo iki kra\u0161to identiteto"},"content":{"rendered":"

Rengiama nauja turizmo marketingo strategija tur\u0117t\u0173 tapti ne tik dokumentu, nustatan\u010diu pagrindines rajono turizmo komunikacijos kryptis. Siekiama kuo ai\u0161kiau atsakyti \u012f praktinius klausimus: kuo \u0160ilut\u0117s kra\u0161tas gali i\u0161siskirti i\u0161 kit\u0173 Lietuvos turizmo kryp\u010di\u0173, kokias patirtis galime pasi\u016blyti atvykstan\u010diam \u017emogui, kaip paskatinti j\u012f rajone praleisti daugiau laiko ir kaip sujungti jau turimas paslaugas \u012f patrauklius turizmo produktus.<\/p>\n

Nuo atskir\u0173 paslaug\u0173 \u2013 prie bendros turistin\u0117s patirties<\/strong><\/p>\n

Susitikimas buvo organizuotas temini\u0173 diskusij\u0173 principu. Atskirai kalb\u0117ta apie vandens turizm\u0105 ir vandens sport\u0105, sporto ir aktyv\u0173 turizm\u0105, gamtos bei l\u0117t\u0105j\u012f turizm\u0105, svetingum\u0105 ir gastronomij\u0105, kult\u016br\u0105, renginius bei \u0160ilut\u0117s kra\u0161to identitet\u0105.<\/p>\n

Diskusij\u0173 metu ne kart\u0105 gr\u012f\u017eta prie minties, kad \u0160ilut\u0117s rajonas jau turi daug stipri\u0173 turizmo element\u0173, ta\u010diau svarbu juos geriau sujungti tarpusavyje. Turistui reikia pasi\u016blyti ne tik atskir\u0105 lankytin\u0105 viet\u0105 ar paslaug\u0105, bet vis\u0105 patirt\u012f \u2013 k\u0105 pamatyti, k\u0105 veikti, kur pavalgyti, kur apsistoti ir k\u0105 dar nuveikti kit\u0105 dien\u0105.<\/p>\n

Ypa\u010d daug d\u0117mesio skirta tam, kas \u0160ilut\u0117s kra\u0161tui yra nat\u016bralu ir i\u0161skirtina \u2013 vandeniui ir Nemuno deltai. Diskutuota apie buriavim\u0105, plaukim\u0105 laivais, baidares, irklavim\u0105, SUP veiklas, vandens mar\u0161rutus, prieplaukas, sporto renginius bei galimybes \u0161ias veiklas glaud\u017eiau susieti su apgyvendinimu, gastronomija, gamtos pa\u017einimu ir kitomis turizmo paslaugomis.<\/p>\n

Kalbant apie aktyv\u0173 turizm\u0105, aptartos ir dvira\u010di\u0173, p\u0117s\u010di\u0173j\u0173 bei pa\u017eintini\u0173 mar\u0161rut\u0173, \u017eygi\u0173, b\u0117gimo, sporto rengini\u0173 ir stovykl\u0173 galimyb\u0117s. Diskusijose ie\u0161kota id\u0117j\u0173 ne tik \u0160ilut\u0117s miestui ar Rusnei, bet ir kitoms rajono vietov\u0117ms, tarp j\u0173 \u2013 \u0160v\u0117k\u0161nai ir jos apylink\u0117ms.<\/p>\n

Svarbu, kad turistas ne tik atvykt\u0173, bet ir pasilikt\u0173<\/strong><\/p>\n

Viena i\u0161 diskusij\u0173 kryp\u010di\u0173 \u2013 kaip paskatinti lankytoj\u0105 \u0160ilut\u0117s rajone praleisti ne kelias valandas, o vien\u0105 ar kelias dienas.<\/p>\n

Tam reikalingas glaudesnis turizmo paslaug\u0173 teik\u0117j\u0173 bendradarbiavimas. Pavyzd\u017eiui, atvykusiam \u012f \u0160ilut\u0119 turistui viename pasi\u016blyme gal\u0117t\u0173 b\u016bti sujungta nakvyn\u0117 mieste, i\u0161plaukimas \u012f Nemuno delt\u0105, Rusn\u0117s ar Uostadvario lankymas, pauk\u0161\u010di\u0173 steb\u0117jimas, vietos gastronomija ir aktyvi veikla gamtoje.<\/p>\n

Tokie konkret\u016bs turizmo produktai pad\u0117t\u0173 ne tik patogiau planuoti kelion\u0119 pa\u010diam turistui, bet ir didesn\u0119 jo kelion\u0117s metu sukuriamos ekonomin\u0117s naudos dal\u012f palikti \u0160ilut\u0117s rajone.<\/p>\n

Tarptautin\u0117 patirtis \u2013 \u0160ilut\u0117s strategijai<\/strong><\/p>\n

Naujosios strategijos rengimas glaud\u017eiai siejasi ir su \u0160ilut\u0117s rajono savivaldyb\u0117s administracijos \u012fgyvendinamu Interreg Europe projektu DEPART \u201eTvarios sporto turizmo pl\u0117tros r\u0117mimas Europoje\u201c (\u201eSupport the Development of Sustainable Sports Tourism in Europe\u201c).<\/p>\n

Dalyvaudama projekte \u0160ilut\u0117s rajono savivaldyb\u0117 kartu su partneriais i\u0161 kit\u0173 Europos region\u0173 kei\u010diasi patirtimi, analizuoja ger\u0105sias praktikas ir ie\u0161ko sprendim\u0173, kaip sport\u0105 bei aktyv\u0173 laisvalaik\u012f geriau i\u0161naudoti tvariai turizmo pl\u0117trai.<\/p>\n

Vienas i\u0161 svarbi\u0173 DEPART projekto rezultat\u0173 \u0160ilut\u0117je \u2013 siekis sporto turizm\u0105 stipriau integruoti \u012f nauj\u0105j\u0105 rajono turizmo marketingo strategij\u0105. \u0160ilut\u0117s atveju ypatingas d\u0117mesys tenka vandens sportui ir aktyviam turizmui, nes rajono gamtin\u0117s s\u0105lygos \u2013 Nemuno delta, Kur\u0161i\u0173 marios, up\u0117s ir vandens turizmo infrastrukt\u016bra \u2013 suteikia tam i\u0161skirtines galimybes.<\/p>\n

Ne ma\u017eiau svarbi DEPART projekto dalis yra vietos suinteresuot\u0173j\u0173 \u0161ali\u0173 \u012ftraukimas. Tod\u0117l rugs\u0117jo 9-osios susitikimas tapo galimybe tarptautinio projekto metu sukauptas \u017einias derinti su \u017emoni\u0173, kurie \u0160ilut\u0117s rajone realiai organizuoja renginius, teikia paslaugas, dirba sporto, turizmo, kult\u016bros ar kitose srityse, patirtimi.<\/p>\n

Strategija turi veikti prakti\u0161kai<\/strong><\/p>\n

Susitikimo metu i\u0161sakytos dalyvi\u0173 pastabos ir pasi\u016blymai bus vertinami baigiant rengti \u0160ilut\u0117s rajono turizmo marketingo strategij\u0105 2026\u20132035 m.<\/p>\n

Svarbiausias siekis \u2013 kad naujoji strategija nelikt\u0173 tik dokumentu. Ji turi pad\u0117ti ai\u0161kiau pristatyti \u0160ilut\u0117s kra\u0161t\u0105, paskatinti skirting\u0173 sektori\u0173 bendradarbiavim\u0105 ir kurti konkre\u010dias patirtis, d\u0117l kuri\u0173 turistui b\u016bt\u0173 verta atvykti, pasilikti ilgiau ir sugr\u012f\u017eti dar kart\u0105.<\/p>\n

\u0160ilut\u0117s rajonas turi tai, ko ne\u012fmanoma dirbtinai sukurti \u2013 i\u0161skirtin\u012f vandens ir sausumos kra\u0161tovaizd\u012f, Nemuno delt\u0105, Ma\u017eosios Lietuvos kult\u016brin\u012f paveld\u0105, stiprias vietos tradicijas ir aktyvius \u017emones. Dabar svarbiausia \u0161ias stiprybes sujungti ir tinkamai pristatyti Lietuvos bei u\u017esienio turistams.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Rengiama nauja turizmo marketingo strategija tur\u0117t\u0173 tapti ne tik dokumentu, nustatan\u010diu pagrindines rajono turizmo komunikacijos kryptis. Siekiama kuo ai\u0161kiau atsakyti \u012f praktinius klausimus: kuo \u0160ilut\u0117s kra\u0161tas gali i\u0161siskirti i\u0161 kit\u0173 Lietuvos turizmo kryp\u010di\u0173, kokias patirtis galime pasi\u016blyti atvykstan\u010diam \u017emogui, kaip paskatinti j\u012f rajone praleisti daugiau laiko ir kaip sujungti jau turimas paslaugas \u012f patrauklius turizmo […]<\/p>\n","protected":false},"author":2,"featured_media":104672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[47],"class_list":["post-104671","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aktualijos","tag-pirmasis"],"yoast_head":"\n\u0160ilut\u0117s rajono turizmo ateitis kuriama kartu: nuo vandens ir sporto turizmo iki kra\u0161to identiteto - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/silutes-rajono-turizmo-ateitis-kuriama-kartu-nuo-vandens-ir-sporto-turizmo-iki-krasto-identiteto\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160ilut\u0117s rajono turizmo ateitis kuriama kartu: nuo vandens ir sporto turizmo iki kra\u0161to identiteto - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Rengiama nauja turizmo marketingo strategija tur\u0117t\u0173 tapti ne tik dokumentu, nustatan\u010diu pagrindines rajono turizmo komunikacijos kryptis. 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