{"id":104750,"date":"2026-09-30T10:44:45","date_gmt":"2026-09-30T07:44:45","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=104750"},"modified":"2026-09-30T10:44:45","modified_gmt":"2026-09-30T07:44:45","slug":"marketingo-specialistu-lietuvoje-netruksta-kodel-verslui-vis-tiek-sunku-rasti-tinkama-zmogu","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/marketingo-specialistu-lietuvoje-netruksta-kodel-verslui-vis-tiek-sunku-rasti-tinkama-zmogu\/","title":{"rendered":"Marketingo specialist\u0173 Lietuvoje netr\u016bksta: kod\u0117l verslui vis tiek sunku rasti tinkam\u0105 \u017emog\u0173?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Atrodyt\u0173, tok\u012f darbuotoj\u0105 surasti tur\u0117t\u0173 b\u016bti nesunku. U\u017eimtumo tarnybos duomenys rodo, kad reklamos, rinkodaros ir pardavimo srityje darbuotoj\u0173 pasi\u016bla yra didesn\u0117 u\u017e paklaus\u0105, ta\u010diau statistinis kandidat\u0173 perteklius dar nerei\u0161kia, kad kiekvienam verslui paprasta rasti \u017emog\u0173, turint\u012f b\u016btent jam reikaling\u0105 kompetencij\u0173 derin\u012f.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vienai darbo vietai \u2013 beveik keturi darbo ie\u0161kantys \u017emon\u0117s<\/span><\/h2>\n<p><a href=\"https:\/\/brnagency.lt\/mes\"><span style=\"font-weight: 400;\">Marketingo specialistai<\/span><\/a><span style=\"font-weight: 400;\"> Lietuvos darbo rinkoje yra tarp gana aktyviai darbo ie\u0161kan\u010di\u0173 specialist\u0173. U\u017eimtumo tarnybos 2025 m. darbo rinkos ap\u017evalga rodo i\u0161kalbing\u0105 santyk\u012f: reklamos, rinkodaros ir pardavimo specialisto darbo paie\u0161kas prad\u0117jo ma\u017edaug 3,8 karto daugiau \u017emoni\u0173, nei buvo registruota darbo pasi\u016blym\u0173. Dar daugiau \u2013 tarp specialist\u0173 ir tarnautoj\u0173 b\u016btent reklamos, rinkodaros ir pardavimo specialistai buvo viena populiariausi\u0173 pageidaujamo darbo grupi\u0173.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u0161 pirmo \u017evilgsnio tai labai palanki situacija darbdaviui. Paskelbus darbo pasi\u016blym\u0105 kandidat\u0173 netur\u0117t\u0173 tr\u016bkti, ta\u010diau rinkodaroje vien pareig\u0173 pavadinimas apie \u017emogaus geb\u0117jimus pasako nedaug.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vienas kandidatas gali b\u016bti stiprus socialini\u0173 tinkl\u0173 komunikacijoje, kitas \u2013 \u201eGoogle Ads\u201c, tre\u010dias \u2013 SEO ar analitikoje, o ketvirtas puikiai kurti turin\u012f, ta\u010diau netur\u0117ti mokamos reklamos valdymo patirties.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kas apskritai \u0161iandien yra marketingo specialistas?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lietuvos profesij\u0173 klasifikatoriuje reklamos ir rinkodaros specialist\u0173 darbas apibr\u0117\u017eiamas gerokai pla\u010diau nei \u012fra\u0161\u0173 socialiniams tinklams k\u016brimas.\u0160ios profesin\u0117s grup\u0117s darbuotoj\u0173 funkcijoms priskiriamas reklamos strategij\u0173 ir kampanij\u0173 rengimas, tikslini\u0173 rink\u0173 nustatymas, vartotoj\u0173 elgsenos duomen\u0173 rinkimas bei analiz\u0117, rinkos tendencij\u0173 vertinimas, paklausos tyrimai ir rinkodaros program\u0173, padedan\u010di\u0173 auginti versl\u0105, \u012fgyvendinimas. Taigi, marketingo specialisto darbas i\u0161 esm\u0117s yra susij\u0119s su verslo augimu. B\u016btent \u010dia atsiranda skirtumas tarp \u017emogaus, kuris gali techni\u0161kai atlikti pavestas rinkodaros u\u017eduotis, ir specialisto, geban\u010dio suprasti, kod\u0117l jos atliekamos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u201eFacebook\u201c \u012fra\u0161as n\u0117ra tik darbo rezultatas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u012esivaizduokime nedidel\u0119 Lietuvos \u012fmon\u0119, kuri samdo rinkodaros specialist\u0105. Per m\u0117nes\u012f paskelbiama 12 socialini\u0173 tinkl\u0173 \u012fra\u0161\u0173, sukuriami keturi reklaminiai vizualai, i\u0161siun\u010diami du naujienlai\u0161kiai ir paleid\u017eiama reklama. Darb\u0173 atlikta daug. Bet ar marketingas buvo s\u0117kmingas?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atsakymui reikia visai kitoki\u0173 <\/span><i><span style=\"font-weight: 400;\">duomen\u0173: kiek potenciali\u0173 klient\u0173 buvo pasiekta, kiek j\u0173 pateik\u0117 u\u017eklaus\u0105, kiek tapo pirk\u0117jais, kiek kainavo vieno kliento pritraukimas ir kokias pajamas sugeneravo rinkodarai skirtos investicijos. <\/span><\/i><span style=\"font-weight: 400;\">Tod\u0117l \u0161iuolaikiniam verslui marketingo darbuotojas vis da\u017eniau turi suprasti ne tik komunikacij\u0105, bet ir duomenis.<\/span> <span style=\"font-weight: 400;\">Lietuvos profesij\u0173 klasifikatoriuje rinkodaros specialistams taip pat priskiriamas vartotoj\u0173 elgsenos ir pasirinkim\u0173 duomen\u0173 rinkimas bei analiz\u0117, esam\u0173 ir b\u016bsim\u0173 tendencij\u0173 prognozavimas bei rinkos galimybi\u0173 tyrimas.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Specialist\u0173 Lietuvoje apskritai daug\u0117ja<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ilgesnio laikotarpio statistika rodo ir platesn\u0119 Lietuvos darbo rinkos transformacij\u0105. 2020 m. specialistais Lietuvoje dirbo apie 334,6 t\u016bkst. \u017emoni\u0173, ir jie sudar\u0117 24,6 proc. vis\u0173 dirban\u010di\u0173 gyventoj\u0173. 2022 m. specialist\u0173 jau buvo apie 390 t\u016bkst., arba 27,4 proc. vis\u0173 dirban\u010di\u0173j\u0173. Tai buvo did\u017eiausia profesin\u0117 grup\u0117 \u0161alyje. \u017dinoma, \u0161i statistika apima ne tik marketingo darbuotojus, ta\u010diau ji atskleid\u017eia bendresn\u0119 Lietuvos darbo rinkos krypt\u012f \u2013 didel\u0119 jos dal\u012f sudaro auk\u0161tesn\u0117s kvalifikacijos specialist\u0173 darbas. Marketingas \u0161ioje ekonomikoje taip pat tampa vis ma\u017eiau technine \u201ereklamos gamybos\u201c funkcija ir vis labiau reikalauja geb\u0117jimo dirbti su technologijomis, duomenimis bei verslo strategija.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Verslui reikia vieno \u017emogaus, o kompetencij\u0173 \u2013 penkiems?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u010cia atsiranda problema, ypa\u010d pa\u017e\u012fstama ma\u017eesn\u0117ms Lietuvos \u012fmon\u0117ms. Didel\u0117 bendrov\u0117 gali tur\u0117ti rinkodaros vadov\u0105, SEO specialist\u0105, reklamos kampanij\u0173 specialist\u0105, dizainer\u012f, tekst\u0173 k\u016br\u0117j\u0105 ir analitik\u0105. Ma\u017eoje \u012fmon\u0117je visos \u0161ios u\u017eduotys neretai atsiduria vieno \u017emogaus pareigyb\u0117s apra\u0161yme. Darbo skelbimuose tod\u0117l galima i\u0161vysti \u012fsp\u016bdingus reikalavim\u0173 derinius: kurti tekstus, filmuoti, fotografuoti, administruoti socialinius tinklus, pri\u017ei\u016br\u0117ti interneto svetain\u0119, valdyti mokam\u0105 reklam\u0105, analizuoti rezultatus ir kartu generuoti pardavimus. Tai n\u0117ra viena kompetencija. Geras tekst\u0173 k\u016br\u0117jas neb\u016btinai bus stiprus reklamos analitikas, o puikiai \u201eGoogle Ads\u201c kampanijas valdantis \u017emogus neb\u016btinai kurs ger\u0105 vaizdo turin\u012f.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kandidat\u0173 daug, bet svarbiausia \u2013 ne j\u0173 skai\u010dius<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">U\u017eimtumo tarnybos statistika paneigia paprast\u0105 teigin\u012f, kad Lietuvoje tr\u016bksta norin\u010di\u0173 dirbti marketingo srityje. 2025 m. reklamos, rinkodaros ir pardavimo specialisto darbo ie\u0161kan\u010di\u0173 \u017emoni\u0173 buvo ma\u017edaug 3,8 karto daugiau nei darbo pasi\u016blym\u0173. Ta\u010diau verslui tai n\u0117ra prie\u017eastis ie\u0161koti \u017emogaus, kuris \u201emok\u0117t\u0173 visk\u0105\u201c. Prie\u0161ingai \u2013 kuo daugiau kanal\u0173, technologij\u0173 ir duomen\u0173 atsiranda rinkodaroje, tuo svarbiau tiksliai suprasti, kokio specialisto \u012fmonei reikia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nes \u017emogus, gebantis paskelbti \u012fra\u0161\u0105 socialiniame tinkle, yra marketingo proceso dalis. \u017dmogus, gebantis paai\u0161kinti, kaip tas \u012fra\u0161as, reklama, paie\u0161kos sistema ar naujienlai\u0161kis prisideda prie verslo rezultato, \u2013 jau visai kito lygio kompetencija.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atrodyt\u0173, tok\u012f darbuotoj\u0105 surasti tur\u0117t\u0173 b\u016bti nesunku. U\u017eimtumo tarnybos duomenys rodo, kad reklamos, rinkodaros ir pardavimo srityje darbuotoj\u0173 pasi\u016bla yra didesn\u0117 u\u017e paklaus\u0105, ta\u010diau statistinis kandidat\u0173 perteklius dar nerei\u0161kia, kad kiekvienam verslui paprasta rasti \u017emog\u0173, turint\u012f b\u016btent jam reikaling\u0105 kompetencij\u0173 derin\u012f. Vienai darbo vietai \u2013 beveik keturi darbo ie\u0161kantys \u017emon\u0117s Marketingo specialistai Lietuvos darbo rinkoje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":104751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-104750","post","type-post","status-publish","format-standard","has-post-thumbnail","category-be-kategorijos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingo specialist\u0173 Lietuvoje netr\u016bksta: kod\u0117l verslui vis tiek sunku rasti tinkam\u0105 \u017emog\u0173? - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/marketingo-specialistu-lietuvoje-netruksta-kodel-verslui-vis-tiek-sunku-rasti-tinkama-zmogu\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingo specialist\u0173 Lietuvoje netr\u016bksta: kod\u0117l verslui vis tiek sunku rasti tinkam\u0105 \u017emog\u0173? - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Atrodyt\u0173, tok\u012f darbuotoj\u0105 surasti tur\u0117t\u0173 b\u016bti nesunku. 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