{"id":15344,"date":"2012-09-17T13:55:55","date_gmt":"2012-09-17T15:55:55","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\/"},"modified":"2012-09-17T13:55:55","modified_gmt":"2012-09-17T15:55:55","slug":"miestu-dydis-ne-rodiklis-parduotuviu-kiekiui","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\/","title":{"rendered":"Miest\u0173 dydis \u2013 ne rodiklis parduotuvi\u0173 kiekiui"},"content":{"rendered":"<p><a target=\"_blank\" rel=\"caption[\u0160ilut\u0117s Lietuvinink\u0173 gatv\u0117. \/ Oskaro Venckaus nuotr.] noopener noreferrer\" class=\"jcepopup\" href=\"\/\/silutesnaujienos.lt\/images\/stories\/2012\/09\/11\/Senamiestis_Oskaras.jpg\" data-rel=\"lightbox-gallery-W5rk199d\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 5px; float: left;\" class=\"caption\" title=\"\" alt=\"\u0160ilut\u0117s Lietuvinink\u0173 gatv\u0117. \/ Oskaro Venckaus nuotr.\" src=\"\/\/silutesnaujienos.lt\/images\/stories\/2012\/09\/11\/thumbnails\/thumb_Senamiestis_Oskaras.jpg\" height=\"230\" width=\"307\" \/><\/a><strong>Miesto gyventoj\u0173 skai\u010dius \u2013 ne vienintelis rodiklis, skatinantis verslininkus juose kurti parduotuves, gro\u017eio salonus ar kavines. Kol pasienyje esan\u010diuose miestuose su \u017eiburiu reikia ie\u0161koti pavieni\u0173 degalini\u0173, n\u0117 20 t\u016bkst. gyventoj\u0173 neturin\u010dios \u0160ilut\u0117s apylink\u0117se, pasak vieno \u012fmoni\u0173 katalogo, veikia beveik dvide\u0161imt bank\u0173 ir kredito unij\u0173, vos 18 t\u016bkst. \u017emoni\u0173 apgyvendintame Radvili\u0161kyje k\u0105 tik atidaryta \u0161e\u0161ta \u017einom\u0173 prekybos centr\u0173 parduotuv\u0117. <\/strong><\/p>\n<p><strong>Kokiomis strategijomis naudojasi Lietuvos verslininkai \u0161alyje kurdami naujas prekyvietes ir kitas \u012fvairias paslaugas teikian\u010dias \u012fstaigas?<\/strong><\/p>\n<p>Atvykus \u012f ma\u017eesn\u012f miestel\u012f \u0161is neretai gali nustebinti parduotuvi\u0173 gausa. Tuo tarpu apsilankius kitame pana\u0161aus dyd\u017eio, o kartais \u2013 ir didesniame mieste, sunku rasti ir patinkant\u012f restoran\u0105 ar degalin\u0119.<\/p>\n<p>Pasak marketingo specialist\u0173, tai \u2013 normali praktika, o verslinink\u0173 planus \u012fkurti \u012fstaigas ar parduotuves lemia ne tik vartotoj\u0173 kiekis, bet ir j\u0173 pragyvenimo lygis bei istorin\u0117s miesto tradicijos. Nereik\u0117t\u0173 steb\u0117tis ir smulki\u0173j\u0173 verslinink\u0173 gausa \u2013 pasak specialist\u0173, tai lemia stambi\u0173j\u0173 baim\u0117 ma\u017eai gyventoj\u0173 turin\u010dioje vietov\u0117je veikti nepelningai.<\/p>\n<p><strong>Versl\u0105 lemia ir istorin\u0117s aplinkyb\u0117s<\/strong><\/p>\n<p>Ie\u0161koti didesnio produkt\u0173 ar paslaug\u0173 pasirinkimo didesniame mieste \u2013 ne visuomet teisingas sprendimas. Kartais parduotuvi\u0173 gausa gali nustebinti ir ma\u017eesnis, bet pasi\u016bla didesnes aplinkines vietoves lenkiantis miestas.<\/p>\n<p>Pasak Lino \u0160imonio, rinkodaros strategijos ir pozicionavimo konsultanto, tokia statistika jo nestebina \u2013 tai galima paai\u0161kinti atsi\u017evelgiant \u012f rink\u0105 tiek \u0161alyje, tiek pa\u010diame mieste.<\/p>\n<p>Tuo tarpu Utenos rajono savivaldyb\u0117, atvirk\u0161\u010diai, lyginant su kitais, i\u0161siskiria ma\u017emenini\u0173 \u012fstaig\u0173 gausa. Nors rajon\u0105 gyventoj\u0173 skai\u010diumi lenkia tiek K\u0117daini\u0173, Tel\u0161i\u0173, Jonavos, \u0160ilut\u0117s, Taurag\u0117s ir Vilkavi\u0161kio rajon\u0173 savivaldyb\u0117s, \u0161iame smulkieji verslininkai \u012fsigal\u0117j\u0119 labiau.<\/p>\n<p>\u201eVerta atsi\u017evelgti ir \u012f tai, jog da\u017enai verslas ma\u017eesniame mieste gali suktis ma\u017eesn\u0117mis veiklos s\u0105naudomis (pigesn\u0117 patalp\u0173 nuoma, galb\u016bt pigesn\u0117 darbo j\u0117ga) negu didesniame mieste.<\/p>\n<p>Be to, pavyzd\u017eiui, Pag\u0117gi\u0173 gyventojai gali toleruoti gro\u017eio salono \u0161iek tiek auk\u0161tesn\u0119 kain\u0105, jei salonas veikia Pag\u0117giuose, nes jiems neapsimok\u0117s va\u017eiuoti, kad ir \u012f ne\u017eymiai pigesn\u012f salon\u0105 Taurag\u0117je ar \u0160ilut\u0117je\u201c, &#8211; pasteb\u0117jo Lietuvos marketingo asociacijos (LiMA) valdybos pirmininkas Simonas Bartkus.<\/p>\n<p><strong>Pasienyje degalines rasti sunkiau<\/strong><\/p>\n<p>\u012edomu tai, kad kai kurios \u0161alies vietov\u0117s pasi\u017eymi konkre\u010di\u0173 paslaug\u0173 tiek\u0117j\u0173 stoka, pavyzd\u017eiui, degalin\u0117mis. Vieno \u012fmoni\u0173 informacijos katalogo duomenimis vos po vien\u0105 degalin\u0119 yra pasienio miestuose \u2013 \u0160al\u010dininkuose ir Pag\u0117giuose.<\/p>\n<p>L.\u0160imonio teigimu, toki\u0105 statistik\u0105 lemia keletas veiksni\u0173.<\/p>\n<p>\u201e\u012estaig\u0173 skai\u010dius priklauso nuo dviej\u0173 dalyk\u0173 \u2013 istori\u0161kai susiklos\u010diusi\u0173 aplinkybi\u0173 ir konkurencijos. Pastaruoju atveju \u012fstaig\u0173 gali b\u016bti arba labai daug, arba labai ma\u017eai. Pavyzd\u017eiui, pasienyje konkurencij\u0105 sudaro pigesni degalai i\u0161 u\u017esienio\u201c, &#8211; kalb\u0117jo jis.<\/p>\n<p>\u0160\u012f rei\u0161kin\u012f taip pat paai\u0161kino ir LiMA specialistai. J\u0173 teigimu, \u012fvairias paslaugas teikian\u010di\u0173 \u012fstaig\u0173 ir parduotuvi\u0173 \u012fk\u016brimui \u012ftakos i\u0161 ties\u0173 turi geografiniai veiksniai.<\/p>\n<p>\u201eTik\u0117tina, jog pasienio su Rusija ir Baltarusija miestuose d\u0117l egzistuojan\u010dios kontrabandos yra ma\u017eesn\u0117 akcizini\u0173 preki\u0173, degal\u0173 ir tabako produkt\u0173, paklausa\u201c, &#8211; paai\u0161kino S.Bartkus.<\/p>\n<p>Koleg\u0105 papild\u0117 ir LiMA valdybos narys Laimis Jan\u010di\u016bnas. \u201eGeografiniai veiksniai gali darytu \u012ftak\u0105 verslui. Pvz. v\u0117jo j\u0117gaines geriau statyti paj\u016bryje. \u017duvies parduotuv\u0117l\u0117s, r\u016bkyklos taip pat geografi\u0161kai ar\u010diau j\u016bros ir pan. Kiekvienas verslas geografi\u0161kai stengsis b\u016bti ten, kur jam naudingiau&#8221;, &#8211; pakomentavo jis.<\/p>\n<p>L.Jan\u010di\u016bno teigimu, didelis \u0161i\u0173 parduotuvi\u0173 kiekis ir priklauso b\u016btent nuo to, jog vietov\u0117 nedidel\u0117: \u201eJei kiti veiksniai \u012ftakos nedaro (pvz. vieta \u0161alia kelio, kuriuo per diena prava\u017eiuoja t\u016bkstan\u010diai automobili\u0173), tai nat\u016bralu, kad ma\u017euose miesteliuose statyti stambius prekybos centrus ma\u017eiau apsimoka. Tokiose gyvenviet\u0117se dominuoja smulkios parduotuv\u0117s\u201c.<\/p>\n<p>Specialisto manymu, pagalvoti vien apie gyventoj\u0173 skai\u010di\u0173 steigiant bet koki\u0105 \u012fstaig\u0105 ar parduotuv\u0119 tikrai neu\u017etenka.<\/p>\n<p>\u201ePlanuojant tok\u012f \u017eingsn\u012f, reikia \u012fvertinti ne tik rinkos dyd\u012f, bet ir kitus faktorius pvz. konkurent\u0173 koncentracij\u0105, j\u0173 pozicionavim\u0105, miesto augimo perspektyvas, darbuotoj\u0173 pritraukimo galimybes, pirk\u0117ju srautus konkre\u010dioje vietoje, j\u0173 perkam\u0105j\u0105 galia, ir t. t. Net ir tankiai gyvenamame mieste esanti parduotuv\u0117 gali b\u016bti nepelninga, jei pasirinkta bloga vieta, pvz. nepatogus priva\u017eiavimas, nepatogus ma\u0161in\u0173 stov\u0117jimas ir pan. Esm\u0117 \u2013 generuojama apyvarta, tod\u0117l prie\u0161 atidarant parduotuv\u0119 rekomenduotina atlikti tyrimus, kad i\u0161siai\u0161kinti kokia toje vietoje vidutin\u0117 krep\u0161elio suma, koks kliento profilis, koks lankytoj\u0173 srautas, ir t. t.\u201c, &#8211; sak\u0117 jis.<\/p>\n<p><a href=\"delfi.lt\"><img loading=\"lazy\" decoding=\"async\" alt=\"delfi\" src=\"\/\/silutesnaujienos.lt\/images\/stories\/LOGO\/delfi.gif\" height=\"34\" width=\"100\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miesto gyventoj\u0173 skai\u010dius \u2013 ne vienintelis rodiklis, skatinantis verslininkus juose kurti parduotuves, gro\u017eio salonus ar kavines. Kol pasienyje esan\u010diuose miestuose su \u017eiburiu reikia ie\u0161koti pavieni\u0173 degalini\u0173, n\u0117 20 t\u016bkst. gyventoj\u0173 neturin\u010dios \u0160ilut\u0117s apylink\u0117se, pasak vieno \u012fmoni\u0173 katalogo, veikia beveik dvide\u0161imt bank\u0173 ir kredito unij\u0173, vos 18 t\u016bkst. \u017emoni\u0173 apgyvendintame Radvili\u0161kyje k\u0105 tik atidaryta \u0161e\u0161ta \u017einom\u0173 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15344","post","type-post","status-publish","format-standard","category-aktualijos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miest\u0173 dydis \u2013 ne rodiklis parduotuvi\u0173 kiekiui - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miest\u0173 dydis \u2013 ne rodiklis parduotuvi\u0173 kiekiui - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Miesto gyventoj\u0173 skai\u010dius \u2013 ne vienintelis rodiklis, skatinantis verslininkus juose kurti parduotuves, gro\u017eio salonus ar kavines. Kol pasienyje esan\u010diuose miestuose su \u017eiburiu reikia ie\u0161koti pavieni\u0173 degalini\u0173, n\u0117 20 t\u016bkst. gyventoj\u0173 neturin\u010dios \u0160ilut\u0117s apylink\u0117se, pasak vieno \u012fmoni\u0173 katalogo, veikia beveik dvide\u0161imt bank\u0173 ir kredito unij\u0173, vos 18 t\u016bkst. \u017emoni\u0173 apgyvendintame Radvili\u0161kyje k\u0105 tik atidaryta \u0161e\u0161ta \u017einom\u0173 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160ilut\u0117s naujienos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silutes.naujienos\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-17T15:55:55+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/silutesnaujienos.lt\/images\/stories\/2012\/09\/11\/thumbnails\/thumb_Senamiestis_Oskaras.jpg\" \/>\n<meta name=\"author\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\\\/\"},\"author\":{\"name\":\"\u0160ilut\u0117s naujien\u0173 inf.\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/976440ef837444400af3c77c19c61454\"},\"headline\":\"Miest\u0173 dydis \u2013 ne rodiklis parduotuvi\u0173 kiekiui\",\"datePublished\":\"2012-09-17T15:55:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\\\/\"},\"wordCount\":730,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\"},\"articleSection\":[\"Aktualijos\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\\\/\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/miestu-dydis-ne-rodiklis-parduotuviu-kiekiui\\\/\",\"name\":\"Miest\u0173 dydis \u2013 ne rodiklis parduotuvi\u0173 kiekiui - 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