{"id":15466,"date":"2013-08-29T11:00:00","date_gmt":"2013-08-29T13:00:00","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/mama-prasau-prekybos-centrai-nusitaike-i-vaikus\/"},"modified":"2013-08-29T11:00:00","modified_gmt":"2013-08-29T13:00:00","slug":"mama-prasau-prekybos-centrai-nusitaike-i-vaikus","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/mama-prasau-prekybos-centrai-nusitaike-i-vaikus\/","title":{"rendered":"\u201eMama, pra\u0161au\u201c \u2013 prekybos centrai nusitaik\u0117 \u012f vaikus"},"content":{"rendered":"<p><a target=\"_blank\" rel=\"caption[sxc.hu nuotr.] noopener noreferrer\" class=\"jcepopup\" href=\"\/\/silutesnaujienos.lt\/images\/stories\/2013\/08\/27\/vrkia.jpg\" data-rel=\"lightbox-gallery-yTzM54Zn\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 5px; float: left;\" class=\"caption\" title=\"sxc.hu nuotr.\" alt=\"vrkia\" src=\"\/\/silutesnaujienos.lt\/images\/stories\/2013\/08\/27\/thumbnails\/thumb_vrkia.jpg\" height=\"230\" width=\"307\" \/><\/a><strong>Vienus prekybos centre valdo protas, kitus \u2013 emocijos. \u0160ioms lengviausiai pasiduoda vaikai. Tod\u0117l, art\u0117jant rugs\u0117jo 1-ajai, kai kurie prekeiviai siekia kuo daugiau i\u0161lo\u0161ti b\u016btent i\u0161 iracionalaus vaik\u0173 ir j\u0173 t\u0117veli\u0173 elgesio.<\/strong><\/p>\n<p><strong>Rinkodaros taikiklis nukreipiamas \u012f ma\u017euosius, o parduotuv\u0117se vis da\u017eniau i\u0161girstame klasika tapus\u012f \u201eMaaaamaa, pra\u0161auuuuuu\u201c. T\u0117veliai, ar i\u0161saugosite \u0161alt\u0105 prot\u0105?<\/strong><\/p>\n<p><strong>U\u017e mokykl\u0105 svarbiau \u201ePuponautai\u201c<\/strong><\/p>\n<p>D\u0117l ko parduotuv\u0117se vaikai da\u017eniausiai tampo t\u0117veli\u0173 rankoves? Prekybos centr\u0173 lentynos \u0161iandien l\u016b\u017eta nuo mokyklini\u0173 preki\u0173. Ir \u010dia prekybos centrai siekia parduoti ne tik kokyb\u0119 ar \u017eem\u0105 kain\u0105, bet ir \u012fvaizd\u012f. Pavyzd\u017eiui, \u201eNorfa\u201c kur\u012f laik\u0105 aktyviai reklamavo akcijas kanceliarin\u0117ms prek\u0117ms su \u201eAvatar\u201c, \u201eStar Wars\u201c bei kit\u0173 film\u0173 vaizdais.<\/p>\n<p>\u201eTokie triukai \u2013 anokia naujiena. O ir efektyvumas j\u0173 ribotas, nes su kiekvienais metais t\u0117vai i\u0161moksta vis racionaliau planuoti mokyklinius biud\u017eetus. Tod\u0117l sp\u0117ju, jog daugiau \u0161i\u0173 preki\u0173 \u201eNorfa\u201c pardav\u0117 d\u0117l nuolaidos, o ne d\u0117l Darto Veiderio\u201c,- teig\u0117 akcij\u0173 paie\u0161kos ir kain\u0173 lyginimo sistemos PriceOn.lt vadovas Tomas Gud\u017eiauskas.<\/p>\n<p>Anot jo, i\u0161 vaik\u0173 psichologijos \u0161iandien daugiausiai pelnosi \u201eMaxima\u201c, vykdanti intensyvi\u0105 kampanij\u0105 \u201ePuponautai atvyko \u017eaisti\u201c. Gausiomis reklamos priemon\u0117mis vaikai skatinami kolekcionuoti Puponaut\u0173 fig\u016br\u0117les, kurios gaunamos perkant maisto prekes. \u0160i\u0105 savait\u0119 vien\u0105 \u201ePuponaut\u0105\u201c pirk\u0117jas gaus \u012fsigij\u0119s, pavyzd\u017eiui, plauk\u0173 da\u017e\u0173 \u201ePalette\u201c arba tris \u0161okolado \u201ePergal\u0117\u201c plyteles.<\/p>\n<p><strong>Kaip \u201e\u012fsukti\u201c psichoz\u0119<\/strong><\/p>\n<p>\u201eIr visai nesvarbu, kad \u0161okolado Jums nereikia arba pilnai pakakt\u0173 vienos plytel\u0117s. D\u0117l \u012fsiaudrinusios at\u017ealos paimsite visas tris. Tai yra klasikinis metodas, kuriuo pirk\u0117j\u0173 elgesio valdymui prekeiviai panaudoja vaikus\u201c,- teig\u0117 PriceOn.lt atstovas.<\/p>\n<p>Anot jo, rinkodaros prasme Puponaut\u0173 kampanija yra beveik tobula. I\u0161 psichologijos mokslo \u017einoma, jog 8-12 m. vaikai labiausiai m\u0117gsta kolekcionuoti, o jaunesni labiausiai m\u0117gsta \u017eaislus, kurie vaizduot\u0117s pagalba leid\u017eia vaikams pavirsti ka\u017ekuo kitu. Daugyb\u0119 \u012fvairi\u0173 savybi\u0173 ir charakteri\u0173 \u012fk\u016bnijan\u010dios skirtingos Puponaut\u0173 fig\u016br\u0117l\u0117s patenkina abu poreikius.<\/p>\n<p>\u201eApie kampanijos s\u0117km\u0119 byloja jau vien tai, kiek daug apie Puponautus \u0161iomis dienomis diskutuojama pagrindiniame mamy\u010di\u0173 forume, kuris da\u017eniausiai tiksliai atspindi vartotoj\u0173 visuomen\u0117je tvyran\u010dias nuotaikas\u201c,- teigia T. Gud\u017eiauskas<\/p>\n<p>Ir priduria, jog veiksmingai \u201e\u012fsukta\u201c psichoz\u0117 \u201eMaximai\u201c trumpam laikotarpiui leido persivilioti dal\u012f kitiems prekybos tinklams lojali\u0173 pirk\u0117j\u0173: \u201eNes kaip gi mano susigraudin\u0119s Linukas bus be Puponaut\u0173, kai kaimyn\u0173 Jurgelis jau turi dvide\u0161imt?\u201c.<\/p>\n<p>Kita vertus, \u201eMaximos\u201c kampanija d\u017eiugina \u017eaisl\u0173 parduotuves, kurios, anot specialisto, \u0161iuo metu fiksuoja i\u0161augusius sav\u0173 \u017eaisl\u0173-pup\u0173 pardavimus.<\/p>\n<p><strong>Nei\u0161prot\u0117jusiems &#8211; akcijos<\/strong><\/p>\n<p>Kain\u0173 ekspertas kvie\u010dia nepasiduoti iracionalaus vartojimo impulsams: \u201eU\u017e gudri\u0105 rinkodar\u0105 \u2013 \u201eMaximai\u201c tik komplimentai, ta\u010diau tikiuosi, jog dauguma t\u0117veli\u0173 i\u0161saugos \u0161alt\u0105 prot\u0105 ir skai\u010diuos ne Puponautus, o tikr\u0105j\u0105 si\u016blom\u0173 akcij\u0173 vert\u0119. Juk prekybos centrai racionali\u0173 t\u0117veli\u0173 nepamir\u0161o ir \u0161i\u0105 savait\u0119 jiems si\u016blo tikrai ger\u0173 akcij\u0173 vaiki\u0161koms prek\u0117ms\u201c.<\/p>\n<p>Kaip rodo PriceOn.lt akcij\u0173 paie\u0161kos sistema, iki pirmadienio \u201eRimi\u201c kortel\u0117s tur\u0117tojai visas kanceliarines prekes pirks su 40 proc. nuolaida. Tokia pati akcija \u010dia taikoma \u201eLego\u201c bei kitais prekiniais \u017eenklais pa\u017eym\u0117tiems \u017eaislams.<\/p>\n<p>Prekybos centre \u201eIki\u201c su 40 proc. nuolaida iki antradienio galima \u012fsigyti vaiki\u0161k\u0173 kuprini\u0173. O \u201eMaxima\u201c nei\u0161prot\u0117jusius d\u0117l Puponaut\u0173 mokykliniam apsipirkimui kvie\u010dia savaitgal\u012f. Rugpj\u016b\u010dio 29 d. \u2013 rugs\u0117jo 1 d. \u010dia taikoma ta pati 40 proc. nuolaida kanceliarin\u0117ms prek\u0117ms ir kuprin\u0117ms.<\/p>\n<p>\u201eMagi\u0161k\u0105 skai\u010di\u0173 40 pagimd\u0117 apog\u0117j\u0173 pasiekusi \u201eikimokyklin\u0117\u201c konkurencija, kuri tur\u0117t\u0173 d\u017eiuginti racional\u0173j\u012f t\u0117veli\u0173 segment\u0105\u201c,- akcij\u0173 sraut\u0105 reziumuoja PriceOn.lt vadovas: \u201eTa\u010diau i\u0161likime budr\u016bs. Tarp prekeivi\u0173 visuomet atsiranda gudruoli\u0173, kurie m\u0117gina pasinaudoti patikliais t\u0117veliais ir brangias mokyklines prekes aplipdo dirbtini\u0173 akcij\u0173 lipdukais\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vienus prekybos centre valdo protas, kitus \u2013 emocijos. \u0160ioms lengviausiai pasiduoda vaikai. Tod\u0117l, art\u0117jant rugs\u0117jo 1-ajai, kai kurie prekeiviai siekia kuo daugiau i\u0161lo\u0161ti b\u016btent i\u0161 iracionalaus vaik\u0173 ir j\u0173 t\u0117veli\u0173 elgesio. Rinkodaros taikiklis nukreipiamas \u012f ma\u017euosius, o parduotuv\u0117se vis da\u017eniau i\u0161girstame klasika tapus\u012f \u201eMaaaamaa, pra\u0161auuuuuu\u201c. T\u0117veliai, ar i\u0161saugosite \u0161alt\u0105 prot\u0105? U\u017e mokykl\u0105 svarbiau \u201ePuponautai\u201c D\u0117l [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15466","post","type-post","status-publish","format-standard","category-aktualijos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eMama, pra\u0161au\u201c \u2013 prekybos centrai nusitaik\u0117 \u012f vaikus - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/mama-prasau-prekybos-centrai-nusitaike-i-vaikus\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eMama, pra\u0161au\u201c \u2013 prekybos centrai nusitaik\u0117 \u012f vaikus - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Vienus prekybos centre valdo protas, kitus \u2013 emocijos. \u0160ioms lengviausiai pasiduoda vaikai. Tod\u0117l, art\u0117jant rugs\u0117jo 1-ajai, kai kurie prekeiviai siekia kuo daugiau i\u0161lo\u0161ti b\u016btent i\u0161 iracionalaus vaik\u0173 ir j\u0173 t\u0117veli\u0173 elgesio. Rinkodaros taikiklis nukreipiamas \u012f ma\u017euosius, o parduotuv\u0117se vis da\u017eniau i\u0161girstame klasika tapus\u012f \u201eMaaaamaa, pra\u0161auuuuuu\u201c. T\u0117veliai, ar i\u0161saugosite \u0161alt\u0105 prot\u0105? 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Tod\u0117l, art\u0117jant rugs\u0117jo 1-ajai, kai kurie prekeiviai siekia kuo daugiau i\u0161lo\u0161ti b\u016btent i\u0161 iracionalaus vaik\u0173 ir j\u0173 t\u0117veli\u0173 elgesio. Rinkodaros taikiklis nukreipiamas \u012f ma\u017euosius, o parduotuv\u0117se vis da\u017eniau i\u0161girstame klasika tapus\u012f \u201eMaaaamaa, pra\u0161auuuuuu\u201c. T\u0117veliai, ar i\u0161saugosite \u0161alt\u0105 prot\u0105? 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