{"id":15468,"date":"2013-09-11T10:00:00","date_gmt":"2013-09-11T12:00:00","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/tobulo-skonio-link-veda-vartotojai-ar-maisto-industrija\/"},"modified":"2013-09-11T10:00:00","modified_gmt":"2013-09-11T12:00:00","slug":"tobulo-skonio-link-veda-vartotojai-ar-maisto-industrija","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/tobulo-skonio-link-veda-vartotojai-ar-maisto-industrija\/","title":{"rendered":"Tobulo skonio link veda vartotojai ar maisto industrija?"},"content":{"rendered":"<p><a target=\"_blank\" rel=\"caption[&quot;Vilky\u0161ki\u0173 pienin\u0117s&quot; jogurtas su lietuvi\u0161kaisiais agrastais.] noopener noreferrer\" class=\"jcepopup\" href=\"\/\/silutesnaujienos.lt\/images\/stories\/2013\/09\/10\/vilkyskiu_jogurtas.JPG\" data-rel=\"lightbox-gallery-fy1tcfgq\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 5px; float: left;\" class=\"caption\" title=\"&quot;Vilky\u0161ki\u0173 pienin\u0117s&quot; jogurtas su lietuvi\u0161kaisiais agrastais.\" alt=\"vilkyskiu jogurtas\" src=\"\/\/silutesnaujienos.lt\/images\/stories\/2013\/09\/10\/thumbnails\/thumb_vilkyskiu_jogurtas.JPG\" height=\"230\" width=\"307\" \/><\/a><strong>Pagr\u012fsti fakt\u0105, kad \u017emoni\u0173 po\u017ei\u016bris \u012f maist\u0105 ir skonis kei\u010diasi, dideli\u0173 tyrim\u0173 nereikia. U\u017etenka pa\u010diam prisiminti \u0161ios dienos racion\u0105 ir pagalvoti, k\u0105 pusry\u010diams, pietums ir vakarienei valgydavote prie\u0161 de\u0161imtmet\u012f.<\/strong><\/p>\n<p>Neabejotinai meniu bus gerokai pasikeit\u0119s. Nieko keisto: pasauliui global\u0117jant, \u017emon\u0117s ragaudami naujus produktus ne tik ple\u010dia akirat\u012f, bet ir lavina skon\u012f. Inovacij\u0173 imasi ir maisto industrija.<\/p>\n<p>Maisto produkt\u0173 gamintojai neslepia, kad \u012ftikti vartotojams, juo labiau nustebinti juos, tampa i\u0161\u0161\u016bkiu. Verslui tenka investuoti \u012f produkt\u0173 tobulinim\u0105, kurti prid\u0117tin\u0119 vert\u0119, kad j\u0173 produktas i\u0161siskirt\u0173 i\u0161 kit\u0173.<\/p>\n<p><strong>Malonumas \u017einoti<\/strong><\/p>\n<p>\u201eMaistas jau neb\u0117ra tik priemon\u0117 nuraminti alkan\u0105 kirmin\u0105 pilve. Valgydamas \u017emogus tikisi, kad maistas jam suteiks malonum\u0105\u201c, \u2013 sako \u201eVilky\u0161ki\u0173 pienin\u0117s\u201c generalinis direktorius \u0161iluti\u0161kis Gintaras Berta\u0161ius.<\/p>\n<p>Anot jo, \u0161ie l\u016bkes\u010diai neb\u0117ra skirti tik gomuriui pamaloninti: \u201eDabar \u017emogui malonum\u0105 suteikia \u017einojimas k\u0105 jis valgo. Tyrimai rodo, kad apie 60 procent\u0173 vartotoj\u0173 produktus renkasi skaitydami etiketes ir atsi\u017evelgdami \u012f tai, kiek jame yra pried\u0173\u201c,&nbsp; \u2013 teigia G.Berta\u0161ius.<\/p>\n<p>Kad \u0161iuolaikini\u0173 mokslinink\u0173 did\u017eiausias tikslas ir siekis \u2013 i\u0161saugoti kuo nat\u016bralesn\u012f maist\u0105, patvirtina Kauno technologijos universiteto maisto produkt\u0173 technologijos katedros ved\u0117ja prof. dr. Daiva Le\u0161kauskait\u0117.<\/p>\n<p>\u201ePastaraisiais metais kuriamos naujos maisto konservavimo technologijos, kai pla\u010diai naudojamas terminis maisto apdorojimas kei\u010diamas apdorojimu labai dideliu sl\u0117giu, radijo da\u017enio bangomis, ultravioletine spinduliuote, pulsuojan\u010diu elektros lauku, ultragarsu ir pan. Tai leid\u017eia i\u0161saugoti biologi\u0161kai vertingas med\u017eiagas maiste, minimaliai pakei\u010diant jo sud\u0117tines dalis\u201c, \u2013 pasakoja akademik\u0117.<\/p>\n<p><strong>Naujas po\u017ei\u016bris \u012f vietinius produktus<\/strong><\/p>\n<p>G.Berta\u0161ius pastebi, kad siekdami nat\u016bralumo,&nbsp; \u017emon\u0117s ima eksperimentuoti su vietiniais produktais, bando ie\u0161koti nauj\u0173 skonio variacij\u0173. \u201e\u017dmon\u0117s prioritet\u0105 teikia vietiniams, \u010dia u\u017eaugintiems ir sukurtiems produktams. Ta\u010diau nebeapsiribojama \u012fprastomis recept\u016bromis, vartotojai ie\u0161ko nauj\u0173 skonio potyri\u0173\u201c, \u2013 teigia \u201eVilky\u0161ki\u0173 pienin\u0117s\u201c vadovas.<\/p>\n<p>Jis pateikia s\u0117kming\u0105 savo \u012fmon\u0117s pavyzd\u012f, kaip \u012f tradicinius skonius galima pa\u017ei\u016br\u0117ti inovatyviai: \u201eI\u0161 pirmo \u017evilgsnio galima pamanyti, kad nei jogurto, nei jo skoni\u0173 pasi\u016blos netr\u016bksta ir dvira\u010dio \u010dia nei\u0161rasi.<\/p>\n<p>Ta\u010diau mes paman\u0117me, kod\u0117l gi nepasi\u016blius rinkai jogurto su vietiniais produktais? Ir tai pasiteisino. Vartotojai pam\u0117go iki tol ne\u012fprast\u0105 derin\u012f \u2013 jogurt\u0105 su lietuvi\u0161kais agrastais\u201c,&nbsp; \u2013 produktu d\u017eiaugiasi verslininkas.<\/p>\n<p><strong>Lau\u017eomi pakuo\u010di\u0173 standartai<\/strong><\/p>\n<p>Tobul\u0117jant produktams, kei\u010diasi po\u017ei\u016bris ir \u012f j\u0173 pakuotes, mat net ir turint puik\u0173 produkt\u0105 reikia j\u012f tinkamai pristatyti, kad i\u0161siskirt\u0173 i\u0161 daugyb\u0117s kit\u0173. Skai\u010diuojama, kad vidutinio dyd\u017eio parduotuv\u0117je \u017emogus susiduria su ma\u017edaug 60 t\u016bkst. skirting\u0173 preki\u0173, tod\u0117l lentynoje gulin\u010diam produktui pirk\u0117jas gali skirti tik kelias sekundes d\u0117mesio.<\/p>\n<p>Lietuvos&nbsp; grafinio dizaino asociacijos narys, dizaineris Edvardas Kavarskas sako, kad maisto gamintojai ima labiau suprasti pakuot\u0117s svarb\u0105 ir nebijo bandyti naujovi\u0173. \u201eTaupant vartotoj\u0173 laik\u0105, informacij\u0105 ant pakuo\u010di\u0173 stengiamasi pateikti nebe tekstu, o simboliais, \u017eenklais. Taip pat daugiau d\u0117mesio skiriama \u0161rift\u0173 parinkimui. Pavyzd\u017eiui, tarsi ranka ra\u0161ytas \u0161riftas vartotojui i\u0161 karto kelia asociacijas ir net neskai\u010dius apra\u0161ymo suteikia informacijos, kad produktas pagamintas rankomis, nat\u016bralus\u201c, \u2013 pasakoja dizaineris.<\/p>\n<p>Anot E.Kavarsko, vienas i\u0161 radikaliausi\u0173 pasikeitim\u0173 pakuo\u010di\u0173 dizaine \u2013 spalvos. \u201eGamintojai nebebijo lau\u017eyti nusistov\u0117jusi\u0173 tradicij\u0173 ir pien\u0105 pakuoja \u012f juodas, duon\u0105 \u2013 \u012f ro\u017eines pakuotes\u201c, \u2013 sako jis ir priduria, kad kei\u010diasi ne tik spalvos, bet tekst\u016bra: i\u0161 blizgi\u0173 pakuo\u010di\u0173 daugelis tampa matin\u0117mis.<\/p>\n<p><strong>Renkasi vartotojas<\/strong><\/p>\n<p>Maisto produktams kei\u010diantis, tampa neai\u0161ku, kas lemia visas \u0161ias inovacijas: gamintojai ar pirk\u0117jai? Klausimas pana\u0161us \u012f vi\u0161tos ir kiau\u0161inio dilem\u0105. I\u0161 vienos pus\u0117s, maisto gamintojai atrenka, kokias naujoves i\u0161bandyti ir pateikti vartotojams. Ta\u010diau b\u016btent \u0161ie sprend\u017eia priimti jas ar ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pagr\u012fsti fakt\u0105, kad \u017emoni\u0173 po\u017ei\u016bris \u012f maist\u0105 ir skonis kei\u010diasi, dideli\u0173 tyrim\u0173 nereikia. U\u017etenka pa\u010diam prisiminti \u0161ios dienos racion\u0105 ir pagalvoti, k\u0105 pusry\u010diams, pietums ir vakarienei valgydavote prie\u0161 de\u0161imtmet\u012f. Neabejotinai meniu bus gerokai pasikeit\u0119s. Nieko keisto: pasauliui global\u0117jant, \u017emon\u0117s ragaudami naujus produktus ne tik ple\u010dia akirat\u012f, bet ir lavina skon\u012f. Inovacij\u0173 imasi ir maisto industrija. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15468","post","type-post","status-publish","format-standard","category-aktualijos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tobulo skonio link veda vartotojai ar maisto industrija? - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/tobulo-skonio-link-veda-vartotojai-ar-maisto-industrija\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tobulo skonio link veda vartotojai ar maisto industrija? - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Pagr\u012fsti fakt\u0105, kad \u017emoni\u0173 po\u017ei\u016bris \u012f maist\u0105 ir skonis kei\u010diasi, dideli\u0173 tyrim\u0173 nereikia. U\u017etenka pa\u010diam prisiminti \u0161ios dienos racion\u0105 ir pagalvoti, k\u0105 pusry\u010diams, pietums ir vakarienei valgydavote prie\u0161 de\u0161imtmet\u012f. Neabejotinai meniu bus gerokai pasikeit\u0119s. Nieko keisto: pasauliui global\u0117jant, \u017emon\u0117s ragaudami naujus produktus ne tik ple\u010dia akirat\u012f, bet ir lavina skon\u012f. Inovacij\u0173 imasi ir maisto industrija. 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- \u0160ilut\u0117s naujienos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silutesnaujienos.lt\/lt\/tobulo-skonio-link-veda-vartotojai-ar-maisto-industrija\/","og_locale":"lt_LT","og_type":"article","og_title":"Tobulo skonio link veda vartotojai ar maisto industrija? - \u0160ilut\u0117s naujienos","og_description":"Pagr\u012fsti fakt\u0105, kad \u017emoni\u0173 po\u017ei\u016bris \u012f maist\u0105 ir skonis kei\u010diasi, dideli\u0173 tyrim\u0173 nereikia. U\u017etenka pa\u010diam prisiminti \u0161ios dienos racion\u0105 ir pagalvoti, k\u0105 pusry\u010diams, pietums ir vakarienei valgydavote prie\u0161 de\u0161imtmet\u012f. Neabejotinai meniu bus gerokai pasikeit\u0119s. Nieko keisto: pasauliui global\u0117jant, \u017emon\u0117s ragaudami naujus produktus ne tik ple\u010dia akirat\u012f, bet ir lavina skon\u012f. Inovacij\u0173 imasi ir maisto industrija. 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