{"id":15829,"date":"2017-02-05T14:00:00","date_gmt":"2017-02-05T16:00:00","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\/"},"modified":"2017-02-05T14:00:00","modified_gmt":"2017-02-05T16:00:00","slug":"e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\/","title":{"rendered":"E. prekybininkai laukia u\u017eaugsian\u010di\u0173 Z kartos pirk\u0117j\u0173"},"content":{"rendered":"<p><a href=\"\/\/silutesnaujienos.lt\/images\/stories\/2017\/02\/03\/E._prekyba_ir_Z_karta.jpg\" class=\"jcepopup\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-CDlVUsib\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/silutesnaujienos.lt\/images\/stories\/2017\/02\/03\/thumbnails\/thumb_E._prekyba_ir_Z_karta.jpg\" alt=\"E. prekyba_ir_Z_karta\" style=\"margin: 5px; float: left;\" height=\"230\" width=\"307\" \/><\/a><strong>Vis labiau populiar\u0117janti internetin\u0117 prekyba netrukus sulauks did\u017eiulio prover\u017eio, kur\u012f sukels dabartin\u0117s vadinamosios Z kartos (vaikai, gim\u0119 po 2000-\u0173j\u0173) atstovai, tapsiantys itin aktyviais elektronini\u0173 parduotuvi\u0173 klientais. Vis d\u0117lto e. prekybininkams patariama nesnausti, belaukiant, kol b\u016bsimi pirk\u0117jai u\u017eaugs, bet pratinti internetu pirkti vyresni\u0173j\u0173 kart\u0173 atstovus, nes \u0161ie turi \u017eymiai didesn\u0119 perkam\u0105j\u0105 gali\u0105.<\/strong><\/p>\n<p>\u0160iuo metu aktyviausiai internetu perka 25\u201354 m. am\u017eiaus \u017emon\u0117s, kurie priskiriami X kartai. Europos S\u0105jungos (ES) statistikos agent\u016bros \u201eEurostat\u201c duomenimis, net 69 proc. \u0161iai am\u017eiaus grupei priklausan\u010di\u0173 \u017emoni\u0173 perka internetu (25\u201354 m. am\u017eiaus lietuvi\u0173, perkan\u010di\u0173 internetu, yra 51 proc.). X kartos atstov\u0173, nevengian\u010di\u0173 tradicines parduotuves i\u0161keisti \u012f elektronines, gretos per pastaruosius 10 met\u0173 palaipsniui augo, ta\u010diau ant kuln\u0173 spar\u010diai lipa Y kartos atstovai (16\u201324 m. am\u017eiaus jaunimas).<\/p>\n<p>\u201ePrekybos internetu \u201eprover\u017eiai\u201c sutampa su \u0161iuolaikini\u0173 informacini\u0173 technologij\u0173 kaita, ji lemia tam tikros kartos \u017emoni\u0173 kasdienius \u012fpro\u010dius. X kartos \u017emon\u0117s kone prie\u0161 ketvirt\u012f am\u017eiaus, atsiradus pirmiesiems asmeniniams kompiuteriams ir internetui, \u201eu\u017ek\u016br\u0117\u201c e. prekybos varikl\u012f. Besikei\u010dian\u010di\u0173 ir tobul\u0117jan\u010di\u0173 informacini\u0173 technologij\u0173 \u012fkar\u0161tyje gim\u0119 Y kartos atstovai tampa aktyviausiais elektronini\u0173 parduotuvi\u0173 lankytojais.<\/p>\n<p>Neabejotina, kad jau netolimoje ateityje \u012f elektronin\u0117s prekybos rink\u0105 \u012fsiliejus Z kartai bus pasiektas kone kulminacinis ta\u0161kas. \u0160i karta jau bus u\u017eaugusi ne tik \u017eaisdama kompiuterinius \u017eaidimus ir naudodamasi \u201eyoutube\u201c, feisbuku ar instagramu, bet ir egzistuojant elektroninei prekybai, tod\u0117l jos nebereik\u0117s mokyti ir pratinti pirkti internetu, e. prekyb\u0105 jie priims visi\u0161kai nat\u016braliai\u201c, \u2013 tvirtina Lietuvos pa\u0161to rinkos tyrim\u0173 vadov\u0117, e. prekybos ekspert\u0117 Edita Jurkien\u0117.<\/p>\n<p>Y kartai priskiriam\u0173 16\u201324 m. am\u017eiaus jaunuoli\u0173 pirkimo internetu ES \u0161alyse vidurkis \u2013 68 proc. Naujausio Lietuvos pa\u0161to u\u017esakymu atlikto kasmetinio Lietuvos gyventoj\u0173 pirkimo \u012fpro\u010di\u0173 tyrimo rezultatai rodo, kad m\u016bs\u0173 \u0161alyje da\u017eniausiai internetu perka b\u016btent 16\u201324 m. am\u017eiaus jaunimas. Virtualiojoje erdv\u0117je perka 65 proc. \u0161ios am\u017eiaus grup\u0117s lietuvai\u010di\u0173.<\/p>\n<p>Pasaulyje internetu ma\u017eiausiai perka 55\u201374 m. am\u017eiaus \u017emon\u0117s, priskiriami vadinamajai Prarastajai, arba K\u016bdiki\u0173 bumo, kartai. \u0160ios am\u017eiaus grup\u0117s \u017emoni\u0173, perkan\u010di\u0173 internetu, ES \u0161ali\u0173 gyventoj\u0173 vidurkis siekia 55 proc. Tuo tarpu Lietuvoje re\u010diau nei kas penktas 55\u201374 met\u0173 internautas yra band\u0119s pirkti e. parduotuv\u0117se.<\/p>\n<p>\u201eNepaisant to, kad \u0161ios am\u017eiaus grup\u0117s pirkimo internetu rodikliai ne tik i\u0161lieka \u017eemiausi, bet ir \u017emoni\u0173 pirkimo \u012fpro\u010diai kei\u010diasi l\u0117\u010diau, nedr\u012fs\u010diau \u201enura\u0161yti\u201c \u017emoni\u0173, kuriems per 55-erius, mat dar po keli\u0173 met\u0173 \u0161i\u0105 am\u017eiaus kategorij\u0105 papildys X kartos atstovai. Tad e. parduotuv\u0117ms, siekian\u010dioms didinti klient\u0173 skai\u010di\u0173, reik\u0117t\u0173 atsigr\u0119\u017eti \u012f \u017emones, kurie \u0161iandien yra netoli pusam\u017eio ribos.<\/p>\n<p>Svarbu pa\u017eym\u0117ti, kad \u0161iuolaikin\u0117je senstan\u010dioje visuomen\u0117je vyresnioji karta verslo akiratyje u\u017eims vis stipresnes pozicijas \u2013 tiek d\u0117l patirties ir \u201esusigyvenimo\u201c su technologijomis, tiek d\u0117l savo finansini\u0173 galimybi\u0173\u201c, \u2013 pa\u017eym\u0117jo Lietuvos pa\u0161to rinkos tyrim\u0173 vadov\u0117.<br \/>Lietuvos pa\u0161to duomenimis, e. parduotuv\u0117se perka 48 proc. \u0161alies gyventoj\u0173, besinaudojan\u010di\u0173 internetu. Internetu perkan\u010di\u0173 ES \u0161ali\u0173 gyventoj\u0173 vidurkis siekia 66 proc.<\/p>\n<p>Lietuvos pa\u0161to u\u017esakymu Lietuvos gyventoj\u0173 pirkimo \u012fpro\u010di\u0173 tyrim\u0105 2016 m. gruod\u012f\u20132017 m. saus\u012f atliko vie\u0161osios nuomon\u0117s ir rinkos tyrim\u0173 bendrov\u0117 \u201eSIC\u201c. Tyrimo metu apklausti 16\u201374 met\u0173 Lietuvos gyventojai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vis labiau populiar\u0117janti internetin\u0117 prekyba netrukus sulauks did\u017eiulio prover\u017eio, kur\u012f sukels dabartin\u0117s vadinamosios Z kartos (vaikai, gim\u0119 po 2000-\u0173j\u0173) atstovai, tapsiantys itin aktyviais elektronini\u0173 parduotuvi\u0173 klientais. Vis d\u0117lto e. prekybininkams patariama nesnausti, belaukiant, kol b\u016bsimi pirk\u0117jai u\u017eaugs, bet pratinti internetu pirkti vyresni\u0173j\u0173 kart\u0173 atstovus, nes \u0161ie turi \u017eymiai didesn\u0119 perkam\u0105j\u0105 gali\u0105. \u0160iuo metu aktyviausiai internetu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15829","post","type-post","status-publish","format-standard","category-aktualijos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E. prekybininkai laukia u\u017eaugsian\u010di\u0173 Z kartos pirk\u0117j\u0173 - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E. prekybininkai laukia u\u017eaugsian\u010di\u0173 Z kartos pirk\u0117j\u0173 - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Vis labiau populiar\u0117janti internetin\u0117 prekyba netrukus sulauks did\u017eiulio prover\u017eio, kur\u012f sukels dabartin\u0117s vadinamosios Z kartos (vaikai, gim\u0119 po 2000-\u0173j\u0173) atstovai, tapsiantys itin aktyviais elektronini\u0173 parduotuvi\u0173 klientais. Vis d\u0117lto e. prekybininkams patariama nesnausti, belaukiant, kol b\u016bsimi pirk\u0117jai u\u017eaugs, bet pratinti internetu pirkti vyresni\u0173j\u0173 kart\u0173 atstovus, nes \u0161ie turi \u017eymiai didesn\u0119 perkam\u0105j\u0105 gali\u0105. \u0160iuo metu aktyviausiai internetu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160ilut\u0117s naujienos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silutes.naujienos\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-05T16:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/silutesnaujienos.lt\/images\/stories\/2017\/02\/03\/thumbnails\/thumb_E._prekyba_ir_Z_karta.jpg\" \/>\n<meta name=\"author\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\\\/\"},\"author\":{\"name\":\"\u0160ilut\u0117s naujien\u0173 inf.\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/976440ef837444400af3c77c19c61454\"},\"headline\":\"E. prekybininkai laukia u\u017eaugsian\u010di\u0173 Z kartos pirk\u0117j\u0173\",\"datePublished\":\"2017-02-05T16:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\\\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\"},\"articleSection\":[\"Aktualijos\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\\\/\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/e-prekybininkai-laukia-uzaugsianciu-z-kartos-pirkeju\\\/\",\"name\":\"E. prekybininkai laukia u\u017eaugsian\u010di\u0173 Z kartos pirk\u0117j\u0173 - 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