{"id":18724,"date":"2014-10-17T15:00:00","date_gmt":"2014-10-17T17:00:00","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/"},"modified":"2023-03-24T14:47:44","modified_gmt":"2023-03-24T12:47:44","slug":"ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/","title":{"rendered":"Ar i\u0161orin\u0117s reklamos mieste netrikdo praeivi\u0173 ir vairuotoj\u0173?"},"content":{"rendered":"

\"isorines<\/a>Reklama televizijoje, spaudoje ir gatv\u0117je nori nenori \u012f si\u016blom\u0173 preki\u0173 bei paslaug\u0173 rink\u0105 \u012ftraukia ir mus, paprastus vartotojus. Ta\u010diau niekas m\u016bs\u0173 neklausia – norime to ar ne? Kiekvien\u0105 dien\u0105 gatv\u0117je galime pamatyti vis spalvingesni\u0173 nauj\u0173 reklam\u0173, dygstan\u010di\u0173 kaip grybai po lietaus. <\/strong><\/p>\n

Visi\u0161ka tiesa, kad s\u0117km\u0117 versle labai daug priklauso nuo reklamos – ar ji tinkamai padaryta, \u012fr\u0117minta, nuspalvinta, koks tekstas skelbia apie paslaug\u0105 ar akcijos \u017eini\u0105 ir taip toliau. Svarbiausia – nedideliame afi\u0161os plote arba garso takelyje turi tilpti visi esminiai dalykai, kurie gali paveikti vartotoj\u0105.<\/strong><\/p>\n

Dar vienas labai svarbus dalykas – kur toji reklama publikuojama.<\/strong>
\nI\u0161klausydami skaitytojo si\u016blym\u0105 atkreipti d\u0117mes\u012f \u012f \u0160ilut\u0117s mieste atsirandan\u010dias reklamas, pasidom\u0117jome, ar visos jos legalios, kokiu b\u016bdu, kur, kaip ir u\u017e kiek reklaminiai tekstai, skelbimai gali b\u016bti kabinami ant sien\u0173, pastat\u0173 fasad\u0173, ar net tvor\u0173.<\/strong><\/p>\n

Reklama – ne trikdanti nuogyb\u0117<\/strong><\/p>\n

Teko gird\u0117ti keli\u0173 vairuotoj\u0173 nusiskundimus ir abejones, kad \u0160ilut\u0117je, Klaip\u0117dos – Gluosni\u0173 gatvi\u0173 \u017eiedin\u0117je sankry\u017eoje, ties greta vykstan\u010diomis statybomis, ant tvoros \u201ei\u0161dygo\u201c keletas ak\u012f r\u0117\u017eian\u010di\u0173 reklam\u0173. Pasak vairuotoj\u0173, tokios reklamos trukdo susikaupti vairuojant, bla\u0161ko prava\u017eiuojan\u010di\u0173j\u0173 d\u0117mes\u012f ir vargu, ar yra legalios, nes publikuojamos ne itin tam tinkamoje vietoje. Taigi ar nekyla gr\u0117sm\u0117 vairuotojams, u\u017esispoksojusiems \u012f reklamas, padaryti avarij\u0105?<\/p>\n

Kalbintas \u0160ilut\u0117s r. savivaldyb\u0117s vyriausiasis architektas Edmundas Benetis, i\u0161gird\u0119s \u0161iluti\u0161ki\u0173 nuog\u0105stavimus, neveng\u0117 \"isorines<\/a>pajuokauti, jog reklama – ne nuoga mergina, kuri gal\u0117t\u0173 sutrikdyti prava\u017eiuojan\u010di\u0173j\u0173 d\u0117mes\u012f.<\/p>\n

Pasak architekto, leidimai \u012frengti i\u0161orin\u0119 reklam\u0105 \u0160ilut\u0117s mieste ir rajone i\u0161duodami bei panaikinami, vadovaujantis LR reklamos \u012fstatymu, \u016akio ministro 2013 m. liepos 30 d. \u012fsakymu patvirtintomis I\u0161orin\u0117s reklamos \u012frengimo taisykl\u0117mis.<\/p>\n

Tiesa, norintieji savo veikl\u0105 ar paslaugas reklamuoti mieste (ar rajone) turi praeiti netrump\u0105 biurokratijos keli\u0105: derinti reklamos tekst\u0105 ir dizain\u0105 su vietos vald\u017eia ir pateikti reikiamus dokumentus. Reklamos projektas turi b\u016bti suderintas su seni\u016bnija, rajono Savivaldyb\u0117s Architekt\u016bros ir urbanistikos skyriumi ir Kanceliarijos skyriaus atsakingu u\u017e kalbos tvarkym\u0105 darbuotoju (jei i\u0161orin\u0117 reklama pateikta su tekstu), V\u012e \u201eKlaip\u0117dos regiono keliai\u201c, policija (jei reklamos \u0161alia kelio).<\/p>\n

I\u0161orini\u0173 reklam\u0173 kainos – vienos ma\u017eiausi\u0173<\/strong><\/p>\n

 <\/p>\n

Kaip sak\u0117 vyr. architektas E.Benetis, \u0160ilut\u0117s savivaldyb\u0117je i\u0161orini\u0173 reklam\u0173 kainos yra vienos ma\u017eiausi\u0173 \u0161alyje.<\/p>\n

Pasiteirav\u0119 \u0160ilut\u0117s seni\u016bnijoje, kuri administruoja mieste esan\u010dias reklamas ir u\u017e jas renka mokes\u010dius, su\u017einojome, kad gyventojai ar \u012fmon\u0117s reklamuotis gali tik pateik\u0119 dokumentus, kurie atitinka Savivaldyb\u0117s administracijos direktoriaus 2013 m. spalio 31 d. \u012fsakymu patvirtint\u0105 \u201eLeidim\u0173 \u012frengti i\u0161orin\u0119 reklam\u0105 \u0160ilut\u0117s rajone\u201c i\u0161davimo tvarkos apra\u0161\u0105.<\/p>\n

Be joki\u0173 leidim\u0173 ir speciali\u0173 suderinim\u0173 su seni\u016bnija mieste gali b\u016bti statomos tik laikinosios reklamos, tokios, kurias matome pastatytas tiesiog ant \u0161aligatvio eidami Lietuvinink\u0173 gatve, pro gro\u017eio paslaug\u0173 ar prekybos centrus.
\nJei \u012fmon\u0117 ar privatus asmuo nori pritvirtinti reklam\u0105 ilgesniam laikui, pavyzd\u017eiui, ant kokio nors fasado, ar \u017ealiojo ploto, miesto teritorijoje u\u017e 1 kv. m tenka mok\u0117ti 150 Lt kas m\u0117nes\u012f. \u017daliuosiuose plotuose – 100 Lt u\u017e 1 kv. m.
\nNe miesto teritorijoje i\u0161orini\u0173 reklam\u0173 \u012fkainiai gerokai ma\u017eesni – apie 50 lit\u0173 u\u017e 1 kv. m.<\/p>\n

Ta\u010diau tam, kad reklam\u0105 b\u016bt\u0173 galima tvirtinti ant kokio nors fasado, pastato ar tvoros, turi b\u016bti savinink\u0173 leidimai.
\nPasak vyr. architekto E.Bene\u010dio, kalbant apie konkre\u010di\u0105 reklam\u0105 prie \u017eiedin\u0117s sankry\u017eos, Klaip\u0117dos ir Gluosni\u0173 gatvi\u0173 sankirtoje, j\u0105 pakabin\u0119 u\u017esakovai nepadar\u0117 joki\u0173 nusi\u017eengim\u0173. Viskas suderinta ir su tvoros savininkais, ir su vietos policija, ir su kelininkais.<\/p>\n

Tr\u016bksta grie\u017etesn\u0117s kontrol\u0117s<\/strong><\/p>\n

\"isorine<\/a>Kalb\u0117damas apie galiojant\u012f \u201eLeidim\u0173 \u012frengti i\u0161orin\u0119 reklam\u0105 \u0160ilut\u0117s rajone\u201c i\u0161davimo tvarkos apra\u0161\u0105, E.Benetis pripa\u017eino, jog kol kas Savivaldyb\u0117je n\u0117ra nustatyta konkre\u010dios tvarkos, kaip kontroliuoti reklamuotoj\u0173 pa\u017eeidimus, kokio dyd\u017eio jiems skirti baudas.<\/p>\n

Pasak vyr. architekto, geriausias i\u0161orini\u0173 reklam\u0173 mieste pavyzdys yra ant prekybos centro \u201ePamarys\u201c tvarkingai ir skoningai pritvirtintos afi\u0161os.<\/p>\n

\u201eJ\u0173 daug, bet visos i\u0161d\u0117liotos tvarkingai ir netrikdan\u010diai\u201c, – sak\u0117 E.Benetis.<\/p>\n

Reklamos gamyba<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Reklama televizijoje, spaudoje ir gatv\u0117je nori nenori \u012f si\u016blom\u0173 preki\u0173 bei paslaug\u0173 rink\u0105 \u012ftraukia ir mus, paprastus vartotojus. Ta\u010diau niekas m\u016bs\u0173 neklausia – norime to ar ne? Kiekvien\u0105 dien\u0105 gatv\u0117je galime pamatyti vis spalvingesni\u0173 nauj\u0173 reklam\u0173, dygstan\u010di\u0173 kaip grybai po lietaus. Visi\u0161ka tiesa, kad s\u0117km\u0117 versle labai daug priklauso nuo reklamos – ar ji tinkamai […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-18724","post","type-post","status-publish","format-standard","category-aktualijos"],"yoast_head":"\nAr i\u0161orin\u0117s reklamos mieste netrikdo praeivi\u0173 ir vairuotoj\u0173? - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ar i\u0161orin\u0117s reklamos mieste netrikdo praeivi\u0173 ir vairuotoj\u0173? - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Reklama televizijoje, spaudoje ir gatv\u0117je nori nenori \u012f si\u016blom\u0173 preki\u0173 bei paslaug\u0173 rink\u0105 \u012ftraukia ir mus, paprastus vartotojus. Ta\u010diau niekas m\u016bs\u0173 neklausia – norime to ar ne? Kiekvien\u0105 dien\u0105 gatv\u0117je galime pamatyti vis spalvingesni\u0173 nauj\u0173 reklam\u0173, dygstan\u010di\u0173 kaip grybai po lietaus. 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- \u0160ilut\u0117s naujienos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/","og_locale":"lt_LT","og_type":"article","og_title":"Ar i\u0161orin\u0117s reklamos mieste netrikdo praeivi\u0173 ir vairuotoj\u0173? - \u0160ilut\u0117s naujienos","og_description":"Reklama televizijoje, spaudoje ir gatv\u0117je nori nenori \u012f si\u016blom\u0173 preki\u0173 bei paslaug\u0173 rink\u0105 \u012ftraukia ir mus, paprastus vartotojus. Ta\u010diau niekas m\u016bs\u0173 neklausia – norime to ar ne? Kiekvien\u0105 dien\u0105 gatv\u0117je galime pamatyti vis spalvingesni\u0173 nauj\u0173 reklam\u0173, dygstan\u010di\u0173 kaip grybai po lietaus. Visi\u0161ka tiesa, kad s\u0117km\u0117 versle labai daug priklauso nuo reklamos – ar ji tinkamai […]","og_url":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/","og_site_name":"\u0160ilut\u0117s naujienos","article_publisher":"https:\/\/www.facebook.com\/silutes.naujienos\/","article_published_time":"2014-10-17T17:00:00+00:00","article_modified_time":"2023-03-24T12:47:44+00:00","og_image":[{"width":1700,"height":956,"url":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/06\/FB_MAIN.jpg","type":"image\/jpeg"}],"author":"\u0160ilut\u0117s naujien\u0173 inf.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0160ilut\u0117s naujien\u0173 inf.","Est. reading time":"4 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/#article","isPartOf":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/"},"author":{"name":"\u0160ilut\u0117s naujien\u0173 inf.","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#\/schema\/person\/976440ef837444400af3c77c19c61454"},"headline":"Ar i\u0161orin\u0117s reklamos mieste netrikdo praeivi\u0173 ir vairuotoj\u0173?","datePublished":"2014-10-17T17:00:00+00:00","dateModified":"2023-03-24T12:47:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/"},"wordCount":692,"commentCount":0,"publisher":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#organization"},"articleSection":["Aktualijos"],"inLanguage":"lt-LT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/","url":"https:\/\/www.silutesnaujienos.lt\/lt\/ar-isorines-reklamos-mieste-netrikdo-praeiviu-ir-vairuotoju\/","name":"Ar i\u0161orin\u0117s reklamos mieste netrikdo praeivi\u0173 ir vairuotoj\u0173? 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