{"id":20578,"date":"2019-04-08T15:00:00","date_gmt":"2019-04-08T17:00:00","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/sveksnoje-diskusija-vaikams-apie-reklamos-issukius\/"},"modified":"2019-04-08T15:00:00","modified_gmt":"2019-04-08T17:00:00","slug":"sveksnoje-diskusija-vaikams-apie-reklamos-issukius","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/sveksnoje-diskusija-vaikams-apie-reklamos-issukius\/","title":{"rendered":"\u0160v\u0117k\u0161noje &#8211; diskusija vaikams apie reklamos i\u0161\u0161\u016bkius"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong><a href=\"\/\/silutesnaujienos.lt\/images\/stories\/2019\/04\/04_05\/Diskusija_vaikams.jpg\" class=\"jcepopup\" rel=\"caption[\u012e diskusij\u0105 \u0160v\u0117k\u0161nos bibliotekoje at\u0117jo \u201eSaul\u0117s\u201c gimnazijos ketvirtokai.] noopener noreferrer\" target=\"_blank\" data-rel=\"lightbox-gallery-nZYqZO0P\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/silutesnaujienos.lt\/images\/stories\/2019\/04\/04_05\/thumbnails\/thumb_Diskusija_vaikams.jpg\" width=\"307\" height=\"230\" alt=\"Diskusija vaikams\" title=\"\u012e diskusij\u0105 \u0160v\u0117k\u0161nos bibliotekoje at\u0117jo \u201eSaul\u0117s\u201c gimnazijos ketvirtokai.\" class=\"caption\" style=\"margin: 5px; float: left;\" \/><\/a>Kovo 25\u201331 dienomis visoje Europoje vyko kasmetin\u0117 akcija \u201eSkaitmenin\u0117 savait\u0117\u201c (angl. \u201eALL DIGITAL Week\u201c), skatinanti naudotis informacin\u0117mis ry\u0161io technologijomis ir ugdyti skaitmenin\u012f ra\u0161tingum\u0105.<br \/><\/strong><br \/>Kovo 29 dien\u0105 \u0160v\u0117k\u0161nos bibliotekoje vyko \u017eaidimas-diskusija \u201eReklamos kritikas\u201c. \u017daisti ir diskutuoti at\u0117jo \u0160v\u0117k\u0161nos \u201eSaul\u0117s\u201c gimnazijos ketvirtokai. Prasidedant k\u016brybiniam \u017eaidimui bibliotekinink\u0117s papasakojo apie jo tiksl\u0105 ir pateik\u0117 dalyviams pavyzd\u017ei\u0173, kokius klausimus galima kelti pama\u010dius reklam\u0105. Dalyviai paskatinti nebijoti ir klausti apie visk\u0105, kas jiems nauja, \u012fdomu ir nesuprantama, tod\u0117l nuolat kilo klausim\u0173, k\u0105 matomi dalykai rei\u0161kia. Vaikams pasi\u016blyta reklam\u0105 i\u0161nagrin\u0117ti kartu, kad \u017eaidimo esm\u0117 b\u016bt\u0173 ai\u0161kesn\u0117. Jiems buvo pateikta informacija, kaip galima b\u016bt\u0173 analizuoti reklamos \u0161\u016bkius, v\u0117liau mokiniai pateik\u0117 savo nuomon\u0119. Gav\u0119 plakatus su reklaminiais \u0161\u016bkiais ir pasitar\u0119 jie d\u0117st\u0117 savo argumentus, kod\u0117l, j\u0173 manymu, reklama galima pasitik\u0117ti arba nepasitik\u0117ti. \u0160ie plakatai su reklaminiais \u0161\u016bkiais po vien\u0105 buvo rodomi projektoriaus ekrane ir aptariami bendrai. Aptarimo tikslas \u2013 u\u017eduodant kuo daugiau klausim\u0173 diskutuoti apie reklam\u0105 \u2013 ar ji klaidina vartotoj\u0105, ar neklaidina. Neb\u016btina prieiti galutinio sprendimo, svarbiausia \u2013 paskatinti dalyvius kriti\u0161kai \u017evelgti \u012f reklam\u0105 ir m\u0105styti. Galima kelti klausimus: Kas taip nusprend\u0117? Ar buvo atliktas tyrimas? Kas atliko tyrim\u0105? Kiek preki\u0173 yra parduodama su \u0161\u016bkyje minima akcija?<\/p>\n<p>Pasibaigus \u017eaidimui vaikai suprato, kad tokie reklaminiai \u0161\u016bkiai \u2013 tiesiog paprasta manipuliacija vartotojais \u2013 nuo pa\u010di\u0173 jauniausi\u0173, kuriems sakoma, kad \u017eaislas yra \u0161auniausias, iki vyriausi\u0173, kuriems \u017eadamas i\u0161skirtinis produkto efektyvumas.<\/p>\n<p><img decoding=\"async\" src=\"\/\/silutesnaujienos.lt\/images\/stories\/LOGO\/jaunimo banga spaudos remimo fondo.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Kovo 25\u201331 dienomis visoje Europoje vyko kasmetin\u0117 akcija \u201eSkaitmenin\u0117 savait\u0117\u201c (angl. \u201eALL DIGITAL Week\u201c), skatinanti naudotis informacin\u0117mis ry\u0161io technologijomis ir ugdyti skaitmenin\u012f ra\u0161tingum\u0105.Kovo 29 dien\u0105 \u0160v\u0117k\u0161nos bibliotekoje vyko \u017eaidimas-diskusija \u201eReklamos kritikas\u201c. \u017daisti ir diskutuoti at\u0117jo \u0160v\u0117k\u0161nos \u201eSaul\u0117s\u201c gimnazijos ketvirtokai. Prasidedant k\u016brybiniam \u017eaidimui bibliotekinink\u0117s papasakojo apie jo tiksl\u0105 ir pateik\u0117 dalyviams pavyzd\u017ei\u0173, kokius klausimus galima [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-20578","post","type-post","status-publish","format-standard","category-jaunimo-banga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160v\u0117k\u0161noje - diskusija vaikams apie reklamos i\u0161\u0161\u016bkius - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/sveksnoje-diskusija-vaikams-apie-reklamos-issukius\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160v\u0117k\u0161noje - diskusija vaikams apie reklamos i\u0161\u0161\u016bkius - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Kovo 25\u201331 dienomis visoje Europoje vyko kasmetin\u0117 akcija \u201eSkaitmenin\u0117 savait\u0117\u201c (angl. \u201eALL DIGITAL Week\u201c), skatinanti naudotis informacin\u0117mis ry\u0161io technologijomis ir ugdyti skaitmenin\u012f ra\u0161tingum\u0105.Kovo 29 dien\u0105 \u0160v\u0117k\u0161nos bibliotekoje vyko \u017eaidimas-diskusija \u201eReklamos kritikas\u201c. \u017daisti ir diskutuoti at\u0117jo \u0160v\u0117k\u0161nos \u201eSaul\u0117s\u201c gimnazijos ketvirtokai. Prasidedant k\u016brybiniam \u017eaidimui bibliotekinink\u0117s papasakojo apie jo tiksl\u0105 ir pateik\u0117 dalyviams pavyzd\u017ei\u0173, kokius klausimus galima [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/sveksnoje-diskusija-vaikams-apie-reklamos-issukius\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160ilut\u0117s naujienos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silutes.naujienos\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-08T17:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/silutesnaujienos.lt\/images\/stories\/2019\/04\/04_05\/thumbnails\/thumb_Diskusija_vaikams.jpg\" \/>\n<meta name=\"author\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\u0117\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/sveksnoje-diskusija-vaikams-apie-reklamos-issukius\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/sveksnoje-diskusija-vaikams-apie-reklamos-issukius\\\/\"},\"author\":{\"name\":\"\u0160ilut\u0117s naujien\u0173 inf.\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/976440ef837444400af3c77c19c61454\"},\"headline\":\"\u0160v\u0117k\u0161noje &#8211; 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Kovo 25\u201331 dienomis visoje Europoje vyko kasmetin\u0117 akcija \u201eSkaitmenin\u0117 savait\u0117\u201c (angl. \u201eALL DIGITAL Week\u201c), skatinanti naudotis informacin\u0117mis ry\u0161io technologijomis ir ugdyti skaitmenin\u012f ra\u0161tingum\u0105.Kovo 29 dien\u0105 \u0160v\u0117k\u0161nos bibliotekoje vyko \u017eaidimas-diskusija \u201eReklamos kritikas\u201c. \u017daisti ir diskutuoti at\u0117jo \u0160v\u0117k\u0161nos \u201eSaul\u0117s\u201c gimnazijos ketvirtokai. 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