{"id":2460,"date":"2018-01-22T10:00:00","date_gmt":"2018-01-22T12:00:00","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/broliu-ballu-vardu-reklamuoja-sakocius-is-silutes\/"},"modified":"2018-01-22T10:00:00","modified_gmt":"2018-01-22T12:00:00","slug":"broliu-ballu-vardu-reklamuoja-sakocius-is-silutes","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/broliu-ballu-vardu-reklamuoja-sakocius-is-silutes\/","title":{"rendered":"Broli\u0173 Ball\u0173 vardu reklamuoja \u0161ako\u010dius i\u0161 \u0160ilut\u0117s"},"content":{"rendered":"

 <\/p>\n

\"ballo-sakociai-76952053\"<\/a>Kai buvo paskelbta, kad \u012f Lietuv\u0105 atvyks krep\u0161inink\u0173 Ball\u0173 \u0161eima, netruko pasipilti prognoz\u0117s, kaip tuo bandys pasinaudoti Lietuvos verslas. Vienas i\u0161 toki\u0173 pavyzd\u017ei\u0173 \u2013 prekybos centre \u201eMol\u0117t\u0173 link\u201c \u012f kepini\u0173 parduotuv\u0119 viliojanti reklama su LaMello Ball atvaizdu ir u\u017era\u0161u, kvie\u010dian\u010diu lankytojus \u201eBallas jau ragavo legendinio \u0161ako\u010dio. U\u017esuk ir tu\u201c.<\/strong><\/p>\n

Broliai Ballai konkre\u010diai \u012f \u0161i\u0105 parduotuv\u0119 gal ir nebuvo u\u017esuk\u0119, bet \u0161ako\u010dio tikrai ragavo \u2013 j\u012f jiems ir visai \u201eVytauto\u201c komandai buvo \u012fteik\u0119s Prien\u0173 meras Alvydas Vaicekauskas, \u012fsigij\u0119s j\u012f i\u0161 Prienuose esan\u010dios Angel\u0117s Garmuvien\u0117s \u012fmon\u0117s. Pasinaudodami tuo ir kiti \u0161ako\u010di\u0173 pardav\u0117jai bando \u012f save atkreipti d\u0117mes\u012f.<\/p>\n

Komunikacijos ekspertas Arijus Katauskas, paklaustas, ar prasid\u0117jus sujudimui d\u0117l broli\u0173 Ball\u0173 buvo galima tik\u0117tis daugiau pana\u0161i\u0173 atvej\u0173, sako, kad lietuviai visgi nepakankamai pasinaudojo proga. \u201eJei \u017ei\u016brint Ball\u0173 fenomen\u0105 Lietuvoje, i\u0161 vienos pus\u0117s jis d\u0117mes\u012f i\u0161laik\u0117 nelabai ilgai, bet net ir dabar dar ka\u017ekiek matome vie\u0161ojoje erdv\u0117je pasirodo ir straipsni\u0173, informacijos apie j\u0173 pasirodymus ir pan. Bet vienas dalykas yra visi\u0161kai akivaizdus: nei pats prek\u0117s \u017eenklas \u201eVytautas\u201c kuris kaip vanduo visada tur\u0117jo savoti\u0161kesn\u0119 komunikacij\u0105 ir Ballai jiems, mano nuomone, labai tiko, nei jie, nei kiti prekiniai \u017eenklai ka\u017ekokia forma stipriau nei\u0161naudojo Ball\u0173 vietin\u0117je rinkoje\u201c, \u2013 pasteb\u0117jo A. Katauskas.<\/p>\n

\u201eTiek a\u0161, tiek kiti kolegos prasid\u0117jus sujudimui d\u0117l broli\u0173 Ball\u0173 kalb\u0117jome, kad mes turime prog\u0105 pasimokyti rinkodaros, kaip sukurti buzz\u0105 (\u0161urmul\u012f \u2013 red. pastaba) lygioje vietoje. Bet mes ka\u017ekaip gal \u0161iek tiek per rimtai, gal per sud\u0117tingai pri\u0117jome, ir per ma\u017eai pasinaudojome proga\u201c, \u2013 nesl\u0117p\u0117 jis.<\/p>\n

Bet gal dar ne v\u0117lu ir, kol broliai Ballai bus Lietuvoje, verslininkai dar atras nauj\u0173 galimybi\u0173? A. Katausko nuomone, tam jau per v\u0117lu, nes d\u0117mesys Ballams pradeda slopti. \u201eNors neturiu monitoringo duomen\u0173 ir tai mano subjektyvus vertinimas, bet kalbant apie broli\u0173 Ball\u0173 matomum\u0105 pastebiu, kad jie jau dingsta i\u0161 centrini\u0173 portal\u0173 pozicij\u0173 ir j\u0173 efektas automati\u0161kai bus kur kas trumpesnnis. Reik\u0117jo naudotis tokiomis progomis kaip pirmos var\u017eybos, pirmos treniruot\u0117s ir pan. Bir\u0161tonas \u0161iek tiek pasinaudojo pa\u017eaisdamas su \u201eWe got Balls\u201c, bet kad tradicin\u0117 medija b\u016bt\u0173 u\u017ekabinta \u2013 tam veikta buvo per silpnai\u201c, \u2013 \u012fvertino jis.<\/p>\n

Kepini\u0173 parduotuv\u0117s pardav\u0117jas portalo \u201e15min\u201c \u017eurnalistams prisipa\u017eino, kad leidimo naudoti Ball\u0173 atvaizd\u0105 jie neturintys. Ar taip jie, ar kiti verslininkai, bandantys pasinaudoti broliais Ballais, u\u017euot d\u017eiaug\u0119si didesniu pelnu negali prisi\u0161aukti didesni\u0173 nemalonum\u0173? A. Katauskas sako neabejojantis, kad broli\u0173 Ball\u0173 prek\u0117s \u017eenklas grie\u017etai saugomas, bet kartais galima tai apeiti pasinaudojant vadinama \u201enewshacking\u201c, arba atsistojimo \u0161alia metodika, kuri leid\u017eia b\u016bti kiek lankstesniems.<\/p>\n

\u201e\u017dinoma, aplink brolius Ballus matoma sukurt\u0105 labai rimt\u0105 prek\u0117s \u017eenkl\u0105, turint\u012f labai daug apribojim\u0173. Bet broliai Ballai gyvena Lietuvoje, jie \u010dia valgo, ka\u017ekur eina, ka\u017ek\u0105 daro, tad net tame apribojime yra \u0161ans\u0173, tad kartais galima kiek paimprovizuoti. Galb\u016bt reikia galvoti apie krep\u0161inio klub\u0105, LKL, vykstan\u010dius turnyrus (atsi\u017evelgiant ir \u012f j\u0173 turimus apribojimus), taip pat ka\u017ek\u0105 sugalvoti galima su tuo, kad \u017eodis \u201eballs\u201c turi labai daug reik\u0161mi\u0173\u201c, \u2013 komentavo A. Katauskas.<\/p>\n

Delfi.lt inf.<\/span><\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Kai buvo paskelbta, kad \u012f Lietuv\u0105 atvyks krep\u0161inink\u0173 Ball\u0173 \u0161eima, netruko pasipilti prognoz\u0117s, kaip tuo bandys pasinaudoti Lietuvos verslas. Vienas i\u0161 toki\u0173 pavyzd\u017ei\u0173 \u2013 prekybos centre \u201eMol\u0117t\u0173 link\u201c \u012f kepini\u0173 parduotuv\u0119 viliojanti reklama su LaMello Ball atvaizdu ir u\u017era\u0161u, kvie\u010dian\u010diu lankytojus \u201eBallas jau ragavo legendinio \u0161ako\u010dio. U\u017esuk ir tu\u201c. Broliai Ballai konkre\u010diai \u012f \u0161i\u0105 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-2460","post","type-post","status-publish","format-standard","category-gyvenimas"],"yoast_head":"\nBroli\u0173 Ball\u0173 vardu reklamuoja \u0161ako\u010dius i\u0161 \u0160ilut\u0117s - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/broliu-ballu-vardu-reklamuoja-sakocius-is-silutes\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broli\u0173 Ball\u0173 vardu reklamuoja \u0161ako\u010dius i\u0161 \u0160ilut\u0117s - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"  Kai buvo paskelbta, kad \u012f Lietuv\u0105 atvyks krep\u0161inink\u0173 Ball\u0173 \u0161eima, netruko pasipilti prognoz\u0117s, kaip tuo bandys pasinaudoti Lietuvos verslas. Vienas i\u0161 toki\u0173 pavyzd\u017ei\u0173 \u2013 prekybos centre \u201eMol\u0117t\u0173 link\u201c \u012f kepini\u0173 parduotuv\u0119 viliojanti reklama su LaMello Ball atvaizdu ir u\u017era\u0161u, kvie\u010dian\u010diu lankytojus \u201eBallas jau ragavo legendinio \u0161ako\u010dio. U\u017esuk ir tu\u201c. 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\u0160ilut\u0117s naujienos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silutesnaujienos.lt\/lt\/broliu-ballu-vardu-reklamuoja-sakocius-is-silutes\/","og_locale":"lt_LT","og_type":"article","og_title":"Broli\u0173 Ball\u0173 vardu reklamuoja \u0161ako\u010dius i\u0161 \u0160ilut\u0117s - \u0160ilut\u0117s naujienos","og_description":"  Kai buvo paskelbta, kad \u012f Lietuv\u0105 atvyks krep\u0161inink\u0173 Ball\u0173 \u0161eima, netruko pasipilti prognoz\u0117s, kaip tuo bandys pasinaudoti Lietuvos verslas. Vienas i\u0161 toki\u0173 pavyzd\u017ei\u0173 \u2013 prekybos centre \u201eMol\u0117t\u0173 link\u201c \u012f kepini\u0173 parduotuv\u0119 viliojanti reklama su LaMello Ball atvaizdu ir u\u017era\u0161u, kvie\u010dian\u010diu lankytojus \u201eBallas jau ragavo legendinio \u0161ako\u010dio. U\u017esuk ir tu\u201c. 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