{"id":26199,"date":"2020-11-27T08:00:13","date_gmt":"2020-11-27T06:00:13","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=26199"},"modified":"2020-11-24T08:15:11","modified_gmt":"2020-11-24T06:15:11","slug":"visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/","title":{"rendered":"Visuomen\u0119 gyventi ramiau ragins vaizdais i\u0161 \u0161iandienos medik\u0173 \u201evakar\u0117li\u0173\u201c"},"content":{"rendered":"

K\u016brybin\u0119 sesij\u0105 \u201eCorona Brief Session: #ramiau, #gydytojaipra\u0161o\u201c Lietuvoje inicijavo komunikacijos agent\u016bra \u201eFabula Hill & Knowlton Strategies\u201c ir reklamos mokykla \u201eThe Atomic Garden\u201c. Sesij\u0105 sureng\u0117 susivienij\u0119 reklamos ir komunikacijos industrijos atstovai, kad atliept\u0173 medik\u0173 pra\u0161ym\u0105 paskatinti visuomen\u0119 tausoti savo ir aplinkini\u0173 sveikat\u0105 bei gelb\u0117ti nacionalin\u0119 sveikatos sistem\u0105 nuo COVID-19 pacient\u0173 pervir\u0161io.<\/p>\n

I\u0161 viso k\u016brybin\u0117je sesijoje dalyvavo 36 dalyviai, kurie, bendradarbiaudami su reklamos ir komunikacijos profesionalais, per tris paras tur\u0117jo i\u0161gvildenti medik\u0173 pra\u0161ym\u0105 atliepian\u010dias k\u016brybines id\u0117jas.<\/p>\n

Ekspert\u0173 sprendimu, geriausia pripa\u017einta reklamos mokyklos \u201eThe Atomic Garden\u201c absolven\u010di\u0173 Saul\u0117s Igaryt\u0117s ir Meil\u0117s Pe\u010diulyt\u0117s sugalvota reklamos kampanija \u201eVakar\u0117lis pagal gydytojus\u201c, atspindinti COVID-19 virusu u\u017esikr\u0117tusius pacientus gydan\u010di\u0173 medik\u0173 kasdienyb\u0119. Id\u0117jos autori\u0173 teigimu, pagrindinis \u0161ios kampanijos tikslas \u2013 parodyti visuomenei nematom\u0105 gyvybes gelbstin\u010di\u0173 medik\u0173 darbo dal\u012f.<\/p>\n

\u201eM\u016bs\u0173 id\u0117ja \u2013 sugretinti \u017emon\u0117ms \u012fprastus vakar\u0117lius ir \u201evakar\u0117lius\u201c, kuriuose \u0161iandien su koronavirusu kovojantys medikai atsiduria kiekvien\u0105 dien\u0105. Kampanijos pamatas \u2013 tai real\u016bs vaizdai, u\u017efiksuoti, fotografo Vidmanto Balk\u016bno bei soc. projekt\u0173 komand\u0173 \u201eUgdanti komunikacija\u201c ir \u201ePrie\u0161akin\u0117se linijose\u201c, medik\u0173 darbo metu: kova d\u0117l gyvybi\u0173, begalin\u0117s pastangos, ekstremalios situacijos, o kartais \u2013 net medik\u0173 a\u0161aros. Tokiu b\u016bdu visuomenei siekiame parodyti, kad vienas vakar\u0117lis gali tur\u0117ti dvi puses, ir abi jos yra ar\u010diau nei manome\u201c, \u2013 sako id\u0117jos autor\u0117s, savo k\u016brybin\u012f duet\u0105 pavadinusios \u201e\u0160iltai\u201c.<\/p>\n

Vie\u0161ojoje erdv\u0117je kampanija \u201eVakar\u0117lis pagal gydytojus\u201c bus pristatyta jau \u0161i\u0105 savait\u0119. Vaizdai i\u0161 \u0161iandienin\u0117s medik\u0173 kasdienyb\u0117s bus rodomi lauko plakatuose, televizijoje, socialiniuose tinkluose.<\/p>\n

Prie kampanijos \u012fgyvendinimo dirba \u201eFabula Hill & Knowlton Strategies\u201c, reklamos agent\u016bra \u201eOgilvy Vilnius\u201c, k\u016brybos namai \u201eTape\u201c, garso \u012fra\u0161\u0173 studija \u201eDropaudio\u201c, Vilniaus miesto savivaldyb\u0117, \u017eurnalas \u201e\u017dmon\u0117s\u201c, vaistini\u0173 tinklas \u201eEurovaistin\u0117\u201c. \u012egarsinti reklaminius kampanijos klipus sutiko visuomenininkas, atlik\u0117jas Gabrielius Liaudanskas-Svaras. Dalyvi\u0173 maitinimu sesijos metu pasir\u016bpino \u201eBarbora\u201c.<\/p>\n

Kovai su koronavirusu skirta k\u016brybin\u0117 sesija Lietuvoje surengta jau antr\u0105kart \u2013 pirm\u0105j\u0105 k\u016brybin\u0119 sesij\u0105 reklamos mokykla \u201eThe Atomic Garden\u201c sureng\u0117 \u0161i\u0173 met\u0173 pavasar\u012f. Rugs\u0117jo m\u0117nes\u012f reklamos mokykloje vykusio pana\u0161aus renginio metu buvo ie\u0161koma b\u016bd\u0173 didinti jaunimo aktyvum\u0105 Seimo rinkimuose.<\/p>\n

Vakar\u0117lis pagal medikus – tai \u0161i\u0173 dien\u0173 medik\u0173 kasdienyb\u0117.<\/p>\n","protected":false},"excerpt":{"rendered":"

K\u016brybin\u0119 sesij\u0105 \u201eCorona Brief Session: #ramiau, #gydytojaipra\u0161o\u201c Lietuvoje inicijavo komunikacijos agent\u016bra \u201eFabula Hill & Knowlton Strategies\u201c ir reklamos mokykla \u201eThe Atomic Garden\u201c. Sesij\u0105 sureng\u0117 susivienij\u0119 reklamos ir komunikacijos industrijos atstovai, kad atliept\u0173 medik\u0173 pra\u0161ym\u0105 paskatinti visuomen\u0119 tausoti savo ir aplinkini\u0173 sveikat\u0105 bei gelb\u0117ti nacionalin\u0119 sveikatos sistem\u0105 nuo COVID-19 pacient\u0173 pervir\u0161io. I\u0161 viso k\u016brybin\u0117je sesijoje dalyvavo […]<\/p>\n","protected":false},"author":2,"featured_media":26200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[614,47],"class_list":["post-26199","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aktualijos","tag-koronavirusas-siluteje","tag-pirmasis"],"yoast_head":"\nVisuomen\u0119 gyventi ramiau ragins vaizdais i\u0161 \u0161iandienos medik\u0173 \u201evakar\u0117li\u0173\u201c - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visuomen\u0119 gyventi ramiau ragins vaizdais i\u0161 \u0161iandienos medik\u0173 \u201evakar\u0117li\u0173\u201c - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"K\u016brybin\u0119 sesij\u0105 \u201eCorona Brief Session: #ramiau, #gydytojaipra\u0161o\u201c Lietuvoje inicijavo komunikacijos agent\u016bra \u201eFabula Hill & Knowlton Strategies\u201c ir reklamos mokykla \u201eThe Atomic Garden\u201c. Sesij\u0105 sureng\u0117 susivienij\u0119 reklamos ir komunikacijos industrijos atstovai, kad atliept\u0173 medik\u0173 pra\u0161ym\u0105 paskatinti visuomen\u0119 tausoti savo ir aplinkini\u0173 sveikat\u0105 bei gelb\u0117ti nacionalin\u0119 sveikatos sistem\u0105 nuo COVID-19 pacient\u0173 pervir\u0161io. 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\u0160ilut\u0117s naujienos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/","og_locale":"lt_LT","og_type":"article","og_title":"Visuomen\u0119 gyventi ramiau ragins vaizdais i\u0161 \u0161iandienos medik\u0173 \u201evakar\u0117li\u0173\u201c - \u0160ilut\u0117s naujienos","og_description":"K\u016brybin\u0119 sesij\u0105 \u201eCorona Brief Session: #ramiau, #gydytojaipra\u0161o\u201c Lietuvoje inicijavo komunikacijos agent\u016bra \u201eFabula Hill & Knowlton Strategies\u201c ir reklamos mokykla \u201eThe Atomic Garden\u201c. Sesij\u0105 sureng\u0117 susivienij\u0119 reklamos ir komunikacijos industrijos atstovai, kad atliept\u0173 medik\u0173 pra\u0161ym\u0105 paskatinti visuomen\u0119 tausoti savo ir aplinkini\u0173 sveikat\u0105 bei gelb\u0117ti nacionalin\u0119 sveikatos sistem\u0105 nuo COVID-19 pacient\u0173 pervir\u0161io. I\u0161 viso k\u016brybin\u0117je sesijoje dalyvavo […]","og_url":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/","og_site_name":"\u0160ilut\u0117s naujienos","article_publisher":"https:\/\/www.facebook.com\/silutes.naujienos\/","article_published_time":"2020-11-27T06:00:13+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/11\/ligonine-operacine-scaled-e1606198483613.jpg","type":"image\/jpeg"}],"author":"\u0160ilut\u0117s naujien\u0173 inf.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0160ilut\u0117s naujien\u0173 inf.","Est. reading time":"2 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/#article","isPartOf":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/"},"author":{"name":"\u0160ilut\u0117s naujien\u0173 inf.","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#\/schema\/person\/976440ef837444400af3c77c19c61454"},"headline":"Visuomen\u0119 gyventi ramiau ragins vaizdais i\u0161 \u0161iandienos medik\u0173 \u201evakar\u0117li\u0173\u201c","datePublished":"2020-11-27T06:00:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/"},"wordCount":384,"commentCount":0,"publisher":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#organization"},"image":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/11\/ligonine-operacine-scaled-e1606198483613.jpg","keywords":["Koronavirusas \u0160ilut\u0117je","Pirmasis"],"articleSection":["Aktualijos"],"inLanguage":"lt-LT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/","url":"https:\/\/www.silutesnaujienos.lt\/lt\/visuomene-gyventi-ramiau-ragins-vaizdais-is-siandienos-mediku-vakareliu\/","name":"Visuomen\u0119 gyventi ramiau ragins vaizdais i\u0161 \u0161iandienos medik\u0173 \u201evakar\u0117li\u0173\u201c - 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