{"id":31256,"date":"2021-06-09T10:26:32","date_gmt":"2021-06-09T07:26:32","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=31256"},"modified":"2021-06-09T10:26:32","modified_gmt":"2021-06-09T07:26:32","slug":"kas-yra-marketingas","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/kas-yra-marketingas\/","title":{"rendered":"Kas yra Marketingas?"},"content":{"rendered":"<p><strong>Marketingo specialistai<\/strong><\/p>\n<p><a href=\"https:\/\/kasyraseo.lt\/marketingo-specialistas\/\">Marketingo specialistai<\/a> yra \u0161ios istorijos herojai. Norint patiems tapti vienu i\u0161 j\u0173, prasminga tik suprasti, kas i\u0161 tikr\u0173j\u0173 yra Marketingas.<\/p>\n<p><strong>Marketingo apibr\u0117\u017etis<\/strong><\/p>\n<p>Tai n\u0117ra taip paprasta, kaip mums nor\u0117t\u0173si. Kad \u012frodytume apibr\u0117\u017eties sud\u0117tingum\u0105, galima dr\u0105siai teigti, jog n\u0117 vienas i\u0161 dviej\u0173 \u0161altini\u0173 nepateiks jums vienodo atsakymo, kai jo paklausite.<\/p>\n<p>Nors \u0161iandien Marketingo apibr\u0117\u017eimai tapo gerokai abstraktesni, pagrindas i\u0161lieka tas pats: visa tai &#8211; produkto ar paslaugos patekimas i\u0161 gamintojo \u012f vartotojo rankas.<\/p>\n<p><strong>Kas yra Marketingas?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-31257\" src=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/333336.png\" alt=\"\" width=\"546\" height=\"316\" srcset=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/333336.png 727w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/333336-300x174.png 300w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/333336-450x261.png 450w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/333336-200x116.png 200w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/p>\n<p>Marketingas &#8211; tai pastangos, dedamos tam, kad j\u016bs\u0173 produkt\u0105 ar paslaug\u0105 teigiamai pasteb\u0117t\u0173 j\u016bs\u0173 auditorija. D\u0117l plataus spektro apibr\u0117\u017eties Marketingas vykdoma beveik visose verslo operacijose, \u012fskaitant reklam\u0105, pardavim\u0105 ir produkto ar paslaugos pristatym\u0105 atskiram klientui ar \u012fmonei.<\/p>\n<p>Gryniausia Marketingo forma &#8211; tai b\u016bdas, kuriuo \u012fmon\u0117s parodo vartotojams, kad j\u0173 produktai ar paslaugos yra geresni u\u017e konkurent\u0173. Tam reikia daug planavimo, A\/B testavimo, rezultat\u0173 analiz\u0117s ir daugyb\u0117s kit\u0173 dalyk\u0173.<\/p>\n<p><strong>Marketingas<\/strong> yra \u012ftikinamo bendravimo forma. J\u0105 sudaro visi procesai, susij\u0119 su produkto ar paslaugos perdavimu i\u0161 j\u016bs\u0173 \u012fmon\u0117s galutiniam vartotojui. Marketingas apima produkto ar paslaugos koncepcijos suk\u016brim\u0105, nustatym\u0105, kas gali j\u012f \u012fsigyti, jo reklam\u0105 ir perdavim\u0105 atitinkamais pardavimo kanalais.<\/p>\n<p>I\u0161samiau tariant, <em>Marketingas &#8211; tai viskas, kas gali tur\u0117ti \u012ftakos tam<\/em>, kaip vartotojai galvoja apie j\u016bs\u0173 prek\u0117s \u017eenkl\u0105. Tai rei\u0161kia, kad tai ne tik tai, kaip pristatote savo produkt\u0105 ar paslaug\u0105. Tai j\u016bs\u0173 reklama, klient\u0173 aptarnavimas ir net darbuotojai, su kuriais susiduria klientai.<\/p>\n<p>\u0160iandien Marketingas rei\u0161kia, kad savo klient\u0105 pa\u017e\u012fstate i\u0161 vidaus. Su kokiomis problemomis jie susiduria ir kaip j\u016bs\u0173 pasi\u016blymas yra geriausias sprendimas \u0161ioms problemoms spr\u0119sti?<\/p>\n<p><strong>Marketingo tikslas<\/strong><\/p>\n<p>Net ir \u0161is apibr\u0117\u017eimas yra painus. Jei vis dar jau\u010diat\u0117s \u0161iek tiek pasimet\u0119, toliau pateikiame jums i\u0161d\u0117stytus pagrindinius Marketingo tikslus:<\/p>\n<ul>\n<li>Marketingas pritraukia tikslin\u0117s auditorijos d\u0117mes\u012f<\/li>\n<li>Marketingas \u012ftikina vartotoj\u0105 \u012fsigyti j\u016bs\u0173 produkt\u0105 ar paslaug\u0105, o ne konkurento produkt\u0105 ar paslaug\u0105<\/li>\n<li>Marketingas suteikia vartotojui galimyb\u0119 lengvai priimti sprendim\u0105<\/li>\n<\/ul>\n<p>Atlikdami visus \u0161iuos tris dalykus ir darydami juos gerai, susikursite klient\u0173 baz\u0119, kuriai nebus lygi\u0173 su konkurentais.<\/p>\n<p><strong>Kaip vykdyti rinkodar\u0105?<\/strong><\/p>\n<p>Marketingo pasaulis yra platus ir beveik neribotas. N\u0117ra joki\u0173 taisykli\u0173, kaip galite parduoti produkt\u0105, paslaug\u0105 ar prek\u0117s \u017eenkl\u0105, ta\u010diau yra b\u016bd\u0173 ir kanal\u0173, kurie pasiteisino. Toliau parodysime, kaip tai daryti.<\/p>\n<p><strong>Marketingo b\u016bdai<\/strong><\/p>\n<p>Atrodo, kad kiekvienais metais Marketingo pasaul\u012f u\u017ekariauja naujas madingas \u017eodis.<\/p>\n<p>Paprastai \u0161ie \u017eod\u017eiai susij\u0119 su naujausiomis Marketingo tendencijomis. Specialistai gin\u010dijasi d\u0117l geriausi\u0173 b\u016bd\u0173, kaip pasiekti t\u0105 ar i\u0161spr\u0119sti an\u0105, ta\u010diau i\u0161 tikr\u0173j\u0173 geriausias Marketingo b\u016bdas yra tas, kuris tinka jums ir j\u016bs\u0173 verslui.<\/p>\n<p><strong>Kas yra rinkodaros derinys?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-31258\" src=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/33333333333333.png\" alt=\"\" width=\"448\" height=\"284\" srcset=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/33333333333333.png 715w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/33333333333333-300x190.png 300w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/33333333333333-450x285.png 450w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/33333333333333-200x127.png 200w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>Jei kada nors lank\u0117te marketingo pamokas , tikriausiai esate gerai susipa\u017ein\u0119 su rinkodaros kompleksu. \u0160is rinkodaros priemoni\u0173 derinys rei\u0161kia taktik\u0173 grup\u0119, kuri\u0105 \u012fmon\u0117 strategi\u0161kai pasirinko produktui ar paslaugai pateikti rinkai. Nuo \u0161iol tai bus strategijos ir taktikos, kurias j\u016bs ir j\u016bs\u0173 komanda naudosite savo prek\u0117s \u017eenklui reklamuoti.<\/p>\n<p>Yra kelios skirtingos strategijos, kuri\u0173 galima imtis renkantis b\u016bd\u0105, kaip parduoti savo produkt\u0105 ar paslaug\u0105. Jas aptarsime toliau.<\/p>\n<p><strong>4 P rinkodaros principai<\/strong><\/p>\n<p>\u0160iame procese yra keturi pagrindiniai elementai, \u012f kuriuos rinkodaros specialistai atkreipia d\u0117mes\u012f, kad j\u0173 pastangos b\u016bt\u0173 labiau organizuotos ir apskritai s\u0117kmingos:<\/p>\n<p>Produktas Nesvarbu, k\u0105 parduodate &#8211; b\u016btina, kad t\u0105 produkt\u0105 pa\u017eintum\u0117te i\u0161 vidaus ir i\u0161 i\u0161or\u0117s, taip pat \u017einotum\u0117te, kuo jis yra unikalus, palyginti su konkuruojan\u010diais produktais.<\/p>\n<p>Kaina Sprendimai d\u0117l kainos lems pasi\u016bl\u0105, paklaus\u0105 ir rinkodaros strategij\u0105. Produktus ir preki\u0173 \u017eenklus gali tekti skirtingai pozicionuoti rinkoje atsi\u017evelgiant \u012f j\u0173 kain\u0105.<\/p>\n<p>Vieta Rinkodara yra susijusi su daikt\u0173 pateikimu tinkamoje vietoje tinkamu laiku, tod\u0117l labai svarbu i\u0161tirti ir \u012fvertinti, kurios vietos yra idealios, kad i\u0161 potenciali\u0173 klient\u0173 tapt\u0173 potencialiais klientais.<\/p>\n<p>Reklama Kaip prane\u0161ite pasauliui, kad tai, k\u0105 parduodate, egzistuoja? Tokie elementai kaip reklama, socialin\u0117s \u017einiasklaidos rinkodara, ry\u0161iai su visuomene, el. pa\u0161to rinkodara ir pan.<\/p>\n<p><strong>Be to, kai kurie rinkodaros specialistai \u0161\u012f proces\u0105 papildo dar 3 P: <\/strong><\/p>\n<p>\u017dmon\u0117s Tai apima ir darbuotojus, ir klientus, atsi\u017evelgiant \u012f tai, kaip jie dirba kartu, kad sukurt\u0173 patirt\u012f. Labai svarbu u\u017etikrinti puikius klient\u0173 aptarnavimo \u012fg\u016bd\u017eius, kad visa komunikacija, susijusi su j\u016bs\u0173 prek\u0117s \u017eenklu, b\u016bt\u0173 teigiama.<\/p>\n<p>Procesas \u0160is etapas &#8211; tai srautas, kuriuo pristatomas j\u016bs\u0173 produktas ar paslauga. Pavyzd\u017eiui, jei dirbate ma\u017emenin\u0117je prekyboje, \u0161is procesas prasideda, kai tik klientas \u012f\u017eengia pro duris. \u0160iame etape daug d\u0117mesio skiriama klient\u0173 patir\u010diai.<\/p>\n<p>Fiziniai \u012frodymai \u0160is etapas susij\u0119s su aplinka, kurioje vyksta patirtis. Tai ne tik vieta, kur platinamas produktas ar teikiama paslauga, bet ir vieta, kurioje darbuotojai ir klientai bendrauja. Tai gali b\u016bti fizin\u0117 parduotuv\u0117s vieta arba naudotojo patirtis e. parduotuv\u0117s svetain\u0117je.<\/p>\n<p><strong>Keturios rinkodaros dalys<\/strong><\/p>\n<p>Robertas F. Lauterbornas \u0161\u012f po\u017ei\u016br\u012f \u012f rinkodaros kompleks\u0105 sudar\u0117 kaip \u012f klient\u0105 orientuot\u0105 alternatyv\u0105 4 P rinkodaros principui.<\/p>\n<p>Jis tvirtino, kad, kadangi rinkodara yra susijusi su klientu, rinkodaros derinys tur\u0117t\u0173 b\u016bti orientuotas ne \u012f prek\u0117s \u017eenkl\u0105, o \u012f vartotojus.<\/p>\n<p>Vartotoj\u0173 norai ir poreikiai Tur\u0117t\u0173 b\u016bti atliekami i\u0161sam\u016bs tyrimai, kad b\u016bt\u0173 u\u017etikrinta, jog parduodamas produktas ar paslauga atitiks vartotoj\u0173 poreikius. Jei produktas ar paslauga neatitinka \u0161i\u0173 nor\u0173 ar poreiki\u0173, jie tur\u0117t\u0173 b\u016bti toliau pritaikomi tol, kol atitiks.<\/p>\n<p>S\u0105naudos buvo \u017eodis, pakeit\u0119s \u017eod\u012f &#8222;kaina&#8221;, nes Lauterbornas man\u0117, kad dolerio suma n\u0117ra vienintel\u0117s i\u0161laidos, kurias vartotojas patiria pirkdamas. Pavyzd\u017eiui, jei perkate skrudintuv\u0105, galb\u016bt pasirinkote \u0161iek tiek pigesn\u012f variant\u0105, ta\u010diau d\u0117l to gali gerokai suma\u017e\u0117ti to skrudintuvo naudojimo trukm\u0117, kitaip vadinama alternatyviosiomis s\u0105naudomis.<\/p>\n<p>Patogumas Patogumas pakeit\u0117 \u017eod\u012f &#8222;vieta&#8221;, kad b\u016bt\u0173 pabr\u0117\u017eta, jog svarbu, kad produktas b\u016bt\u0173 lengvai prieinamas ir pasiekiamas vartotojui. Kitaip tariant, rinkodaros specialistai tur\u0117t\u0173 strategi\u0161kai i\u0161d\u0117styti produktus taip, kad jie b\u016bt\u0173 matomi keliuose ta\u0161kuose. Vartotojui reikalingos pastangos tur\u0117t\u0173 b\u016bti minimalios, kad jis b\u016bt\u0173 kuo geriau aptarnautas.<\/p>\n<p>Komunikacija Lauterbornas skatino atvir\u0105 prek\u0117s \u017eenklo ir vartotojo dialog\u0105, prie\u0161ingai nei tradicin\u0117s rinkodaros pastangos, kuriomis buvo pabr\u0117\u017eiamos tik geriausios produkto savyb\u0117s. \u0160is atviras dialogas skatino vartotoj\u0173 klausimus, atsiliepimus ir vartotoj\u0173 atsiliepimus.<\/p>\n<p>Kad ir kok\u012f metod\u0105 pasirinktum\u0117te rinkodaros deriniui kurti &#8211; 4 P, 7 P, 4 C ar vien\u0105 i\u0161 \u012fvairi\u0173 kit\u0173 &#8211; tai labai svarbus atspirties ta\u0161kas pateikiant savo pasi\u016blym\u0105 rinkai.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingo specialistai Marketingo specialistai yra \u0161ios istorijos herojai. Norint patiems tapti vienu i\u0161 j\u0173, prasminga tik suprasti, kas i\u0161 tikr\u0173j\u0173 yra Marketingas. Marketingo apibr\u0117\u017etis Tai n\u0117ra taip paprasta, kaip mums nor\u0117t\u0173si. Kad \u012frodytume apibr\u0117\u017eties sud\u0117tingum\u0105, galima dr\u0105siai teigti, jog n\u0117 vienas i\u0161 dviej\u0173 \u0161altini\u0173 nepateiks jums vienodo atsakymo, kai jo paklausite. Nors \u0161iandien Marketingo apibr\u0117\u017eimai [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":31259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-be-kategorijos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kas yra Marketingas? - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/kas-yra-marketingas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kas yra Marketingas? - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Marketingo specialistai Marketingo specialistai yra \u0161ios istorijos herojai. Norint patiems tapti vienu i\u0161 j\u0173, prasminga tik suprasti, kas i\u0161 tikr\u0173j\u0173 yra Marketingas. Marketingo apibr\u0117\u017etis Tai n\u0117ra taip paprasta, kaip mums nor\u0117t\u0173si. Kad \u012frodytume apibr\u0117\u017eties sud\u0117tingum\u0105, galima dr\u0105siai teigti, jog n\u0117 vienas i\u0161 dviej\u0173 \u0161altini\u0173 nepateiks jums vienodo atsakymo, kai jo paklausite. Nors \u0161iandien Marketingo apibr\u0117\u017eimai [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/kas-yra-marketingas\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160ilut\u0117s naujienos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silutes.naujienos\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T07:26:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/555555555555555555555555555.png\" \/>\n\t<meta property=\"og:image:width\" content=\"754\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ramun\u0117 Dad\u016brait\u0117\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramun\u0117 Dad\u016brait\u0117\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kas-yra-marketingas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kas-yra-marketingas\\\/\"},\"author\":{\"name\":\"Ramun\u0117 Dad\u016brait\u0117\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/854b5e385b93468c9b30d6381c543a4c\"},\"headline\":\"Kas yra Marketingas?\",\"datePublished\":\"2021-06-09T07:26:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kas-yra-marketingas\\\/\"},\"wordCount\":1071,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kas-yra-marketingas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/555555555555555555555555555.png\",\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kas-yra-marketingas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kas-yra-marketingas\\\/\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kas-yra-marketingas\\\/\",\"name\":\"Kas yra Marketingas? 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