{"id":31269,"date":"2021-06-10T08:13:33","date_gmt":"2021-06-10T05:13:33","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=31269"},"modified":"2021-06-10T08:13:33","modified_gmt":"2021-06-10T05:13:33","slug":"5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/","title":{"rendered":"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI"},"content":{"rendered":"<p><strong>#1 <\/strong><strong>Reklamos skelbimo parodymai<\/strong><\/p>\n<p>\u0160i metrika nurodo, kiek kart\u0173 reklamos skelbimas buvo parodytas ar matytas. \u0160ios metrikos rezultatus visuomet galima nesunkiai pagerinti, tam tereikia \u0161iek tiek didesni\u0173 investicij\u0173, nes b\u016btent nuo j\u0173 priklauso kaip da\u017enai reklamos skelbimas bus rodomas. Reklamai skiriamo biud\u017eeto padidinimas ar skelbimo turinio kokyb\u0117s pagerinimas \u2013 veiksmingi b\u016bdai norint padidinti reklamos parodym\u0173 skai\u010di\u0173.<\/p>\n<p><strong># <\/strong><strong>2 Paspaudimai<\/strong><\/p>\n<p>\u0160i metrika atskleid\u017eia, kiek kart\u0173 buvo spustel\u0117tas reklamos skelbimas. Specialist\u0173 teigimu, ne visada verta priimti kokius nors sprendimus d\u0117l \u0161ios metrikos gerinimo, nes paspaudim\u0173 i\u0161 konteksto skai\u010dius neparodo skelbimo efektyvumo. Paspaudim\u0173 skai\u010dius yra glaud\u017eiai susij\u0119s su kita metrika, t. y. paspaudim\u0173 rodikliu, kuris bus aptartas v\u0117liau.<\/p>\n<p><strong># <\/strong><strong>3 Kaina<\/strong><\/p>\n<p>\u0160i metrika susijusi su pinig\u0173 suma, kuri yra mokama u\u017e reklam\u0105. \u201eGoogle Ads\u201c kain\u0105 sudaro dvi pagrindin\u0117s mokes\u010di\u0173 r\u016b\u0161ys:<\/p>\n<ol>\n<li>Mokestis u\u017e paspaudim\u0105 (MUP). Kiekvien\u0105 kart\u0105, kai vartotojas spusteli j\u016bs\u0173 skelbim\u0105, j\u016bs mokate \u201eGoogle\u201c tam tikr\u0105 pinig\u0173 sum\u0105, t. y. mokest\u012f u\u017e paspaudim\u0105 (arba kitaip \u2013 MUP). Tai viena i\u0161 \u012fdomesni\u0173 metrik\u0173, nes gerai optimizuota reklamos kampanija ilgainiui tur\u0117t\u0173 lemti mokes\u010dio u\u017e paspaudim\u0105 ma\u017e\u0117jim\u0105.<\/li>\n<\/ol>\n<p>Vidutinis mokestis u\u017e paspaudim\u0105 apskai\u010diuojamas paspaudim\u0173 kain\u0105 padalijus i\u0161 paspaudim\u0173 skai\u010diaus. MUP formul\u0117: vidutinis mokestis u\u017e paspaudim\u0105 = bendros i\u0161laidos \/ paspaudim\u0173 skai\u010dius. Pavyzd\u017eiui, jei i\u0161leidote 100 Eur ir gavote 500 paspaudim\u0173, vidutinis MUP yra 0,2 Eur.<\/p>\n<p>Kyla klausimas, kaip nustatoma kaina u\u017e paspaudim\u0105? Yra trys pagrindiniai parametrai, susij\u0119 su skelbim\u0173 MUP, t. y. <a href=\"https:\/\/seosprendimai.lt\/google-reklama-google-ads\/\">google reklamos kaina<\/a> (nustatyta did\u017eiausia suma, kuri\u0105 esate pasireng\u0119s mok\u0117ti u\u017e kiekvien\u0105 skelbimo paspaudim\u0105); kokyb\u0117s balas (skelbim\u0173, raktini\u0173 \u017eod\u017ei\u0173 ir nukreipimo puslapi\u0173 kokyb\u0117s \u012fvertinimas); skelbimo reitingas (vert\u0117, kuri\u0105 \u201eGoogle Ads\u201c naudoja nustatydama skelbimo pozicij\u0105 paie\u0161kos rezultat\u0173 puslapyje). Tiesa, reikt\u0173 nepamir\u0161ti, kad vidutinis mokestis u\u017e paspaudim\u0105, kaip ir bet kurios kitos paslaugos kaina, nuolat kei\u010diasi.<\/p>\n<ol start=\"2\">\n<li>Mokestis u\u017e veiksm\u0105 (MUV). \u0160i metrika vertinama kaip mokestis u\u017e atlikt\u0105 veiksm\u0105, t. y. kiek pinig\u0173 reik\u0117s norint konvertuoti vartotoj\u0105.<\/li>\n<\/ol>\n<p>Vidutinis mokestis u\u017e veiksm\u0105 apskai\u010diuojamas vis\u0105 i\u0161laid\u0173 sum\u0105 padalijus i\u0161 veiksm\u0173 skai\u010diaus. MUV formul\u0117: vidutinis mokestis u\u017e paspaudim\u0105 = visos i\u0161laidos \/ veiksm\u0173 skai\u010dius.<\/p>\n<p>\u0160iuo at\u017evilgiu veiksmas apibr\u0117\u017eiamas kaip verslo tiksl\u0173 pasiekimas. Pavyzd\u017eiui, el. parduotuv\u0117s veiksmas gali b\u016bti lankytojo \u012fsigyjamas produktas. Verslo, si\u016blan\u010dio B2B paslaugas, veiksmas gali b\u016bti lankytojo u\u017epildoma speciali registracijos forma.<\/p>\n<p>Tikriausiai jau supratote, kad MUV paprastai yra didesnis nei MUP, nes pirmiausia turite priversti vartotoj\u0105 spustel\u0117ti skelbim\u0105, o tada dar ir atlikti jums nauding\u0105 veiksm\u0105. Pateiktame MUP pavyzdyje i\u0161 vis\u0173 500 \u017emoni\u0173, spustel\u0117jusi\u0173 \u201eGoogle\u201c skelbim\u0105 ir apsilankiusi\u0173 svetain\u0117je, ne kiekvienas \u0117m\u0117si koki\u0173 nors veiksm\u0173. Daugelis j\u0173 tiesiog spustel\u0117jo skelbim\u0105, kelet\u0105 sekund\u017ei\u0173 praleido svetain\u0117je ir tada i\u0161 jos i\u0161\u0117jo (neatlikdamas jokio veiksmo).<\/p>\n<p>Tad jeigu buvo i\u0161leistas 100 eur\u0173 ir sulaukta 500 paspaudim\u0173, kuri\u0173 MUP buvo 0,2 Eur. Tai tarkim, kad 50 i\u0161 500 paspaudim\u0173 atliko veiksm\u0105. Pritaikant formul\u0119, MUV bus lygus 2,0 Eur.<\/p>\n<p><strong># <\/strong><strong>4 Konversijos<\/strong><\/p>\n<p>Konversija n\u0117ra fiksuota metrika. Norint efektyviai \u012fvertinti konversij\u0173 rodikl\u012f, reikia pasinaudoti \u201eGoogle Ads\u201c funkcija \u00a0\u2013 konversij\u0173 steb\u0117jimu.<\/p>\n<p><strong># 5 Paspaudim<\/strong><strong>\u0173 rodiklis (PR)<\/strong><\/p>\n<p>\u0160i \u201eGoogle Ads\u201c metrika atskleid\u017eia reklamos skelbimo efektyvum\u0105 ir tinkamum\u0105. Atitinkamai paspaudim\u0173 rodiklis rodo, kaip da\u017enai vartotojai spusteli skelbim\u0105. Norint apskai\u010diuoti skelbimo paspaudim\u0173 rodikl\u012f, reikia paspaudim\u0173 skai\u010di\u0173 padalinti i\u0161 parodym\u0173 skai\u010diaus. Standartiniu atveju, t\u0105 skai\u010di\u0173 reikia padauginti i\u0161 100. PR formul\u0117: paspaudim\u0173 rodiklis = paspaudim\u0173 skai\u010dius \/ parodym\u0173 skai\u010dius x 100. Pavyzd\u017eiui, jei reklamos skelbimas buvo rodytas 200 kart\u0173 ir j\u012f spustel\u0117jo 15 \u017emoni\u0173, tai PR yra 7,5\u00a0%.<\/p>\n<p>Kyla klausimas, kas laikoma geru paspaudim\u0173 rodikliu? Sakoma, kad vidutinis vis\u0173 pramon\u0117s \u0161ak\u0173 PR yra 5\u00a0%. Norint padidinti PR, galima imtis atitinkam\u0173 veiksm\u0173. Pavyzd\u017eiui, parengti kokybi\u0161kesn\u012f skelbimo turin\u012f.<\/p>\n<p>Taigi, trumpai tariant, metrikas \u017einoti yra labai svarbu, nes jos atskleid\u017eia informacij\u0105 apie tai, kas veikia, o kas \u2013 ne. Metrik\u0173 sekimas ir nuolatin\u0117s per\u017ei\u016bros yra raktas \u012f s\u0117kming\u0105 \u201eGoogle Ads\u201c kampanij\u0105.<\/p>\n<p><strong>Jei norite pasinaudoti \u201eGoogle Ads\u201c galimyb\u0117mis ir gauti profesionalias paslaugas, kreipkit\u0117s tel. +370 678 51839 arba el. Pa\u0161tu <a href=\"mailto:info@seosprendimai.lt\">info@seosprendimai.lt<\/a>. \u00a0\u010cia profesionaliausi atsakymai, patraukliausi pasi\u016blymai ir efektyviausi reklamos sprendimai<\/strong><strong>!<\/strong><\/p>\n<p><a href=\"https:\/\/seosprendimai.lt\/\">https:\/\/seosprendimai.lt\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#1 Reklamos skelbimo parodymai \u0160i metrika nurodo, kiek kart\u0173 reklamos skelbimas buvo parodytas ar matytas. \u0160ios metrikos rezultatus visuomet galima nesunkiai pagerinti, tam tereikia \u0161iek tiek didesni\u0173 investicij\u0173, nes b\u016btent nuo j\u0173 priklauso kaip da\u017enai reklamos skelbimas bus rodomas. Reklamai skiriamo biud\u017eeto padidinimas ar skelbimo turinio kokyb\u0117s pagerinimas \u2013 veiksmingi b\u016bdai norint padidinti reklamos parodym\u0173 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31269","post","type-post","status-publish","format-standard","has-post-thumbnail","category-be-kategorijos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"#1 Reklamos skelbimo parodymai \u0160i metrika nurodo, kiek kart\u0173 reklamos skelbimas buvo parodytas ar matytas. \u0160ios metrikos rezultatus visuomet galima nesunkiai pagerinti, tam tereikia \u0161iek tiek didesni\u0173 investicij\u0173, nes b\u016btent nuo j\u0173 priklauso kaip da\u017enai reklamos skelbimas bus rodomas. Reklamai skiriamo biud\u017eeto padidinimas ar skelbimo turinio kokyb\u0117s pagerinimas \u2013 veiksmingi b\u016bdai norint padidinti reklamos parodym\u0173 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160ilut\u0117s naujienos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silutes.naujienos\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T05:13:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/seo-optimizacija-seo-sprendimai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/\"},\"author\":{\"name\":\"\u0160ilut\u0117s naujien\u0173 inf.\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/976440ef837444400af3c77c19c61454\"},\"headline\":\"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI\",\"datePublished\":\"2021-06-10T05:13:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/\"},\"wordCount\":684,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/seo-optimizacija-seo-sprendimai.jpg\",\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/\",\"name\":\"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI - \u0160ilut\u0117s naujienos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/seo-optimizacija-seo-sprendimai.jpg\",\"datePublished\":\"2021-06-10T05:13:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/seo-optimizacija-seo-sprendimai.jpg\",\"contentUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/seo-optimizacija-seo-sprendimai.jpg\",\"width\":700,\"height\":420},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#website\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/\",\"name\":\"\u0160ilut\u0117s naujienos\",\"description\":\"B\u016bk ant naujien\u0173 bangos!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\",\"name\":\"\u0160ilut\u0117s naujienos\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/FB_MAIN.jpg\",\"contentUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/FB_MAIN.jpg\",\"width\":1700,\"height\":956,\"caption\":\"\u0160ilut\u0117s naujienos\"},\"image\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/silutes.naujienos\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCxW-cgrJDt8GxIMxSTAfJZg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/976440ef837444400af3c77c19c61454\",\"name\":\"\u0160ilut\u0117s naujien\u0173 inf.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/favicon.png\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/favicon.png\",\"caption\":\"\u0160ilut\u0117s naujien\u0173 inf.\"},\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/author\\\/vadas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI - \u0160ilut\u0117s naujienos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/","og_locale":"lt_LT","og_type":"article","og_title":"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI - \u0160ilut\u0117s naujienos","og_description":"#1 Reklamos skelbimo parodymai \u0160i metrika nurodo, kiek kart\u0173 reklamos skelbimas buvo parodytas ar matytas. \u0160ios metrikos rezultatus visuomet galima nesunkiai pagerinti, tam tereikia \u0161iek tiek didesni\u0173 investicij\u0173, nes b\u016btent nuo j\u0173 priklauso kaip da\u017enai reklamos skelbimas bus rodomas. Reklamai skiriamo biud\u017eeto padidinimas ar skelbimo turinio kokyb\u0117s pagerinimas \u2013 veiksmingi b\u016bdai norint padidinti reklamos parodym\u0173 [&hellip;]","og_url":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/","og_site_name":"\u0160ilut\u0117s naujienos","article_publisher":"https:\/\/www.facebook.com\/silutes.naujienos\/","article_published_time":"2021-06-10T05:13:33+00:00","og_image":[{"width":700,"height":420,"url":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/seo-optimizacija-seo-sprendimai.jpg","type":"image\/jpeg"}],"author":"\u0160ilut\u0117s naujien\u0173 inf.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0160ilut\u0117s naujien\u0173 inf.","Est. reading time":"3 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#article","isPartOf":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/"},"author":{"name":"\u0160ilut\u0117s naujien\u0173 inf.","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#\/schema\/person\/976440ef837444400af3c77c19c61454"},"headline":"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI","datePublished":"2021-06-10T05:13:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/"},"wordCount":684,"commentCount":0,"publisher":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#organization"},"image":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/seo-optimizacija-seo-sprendimai.jpg","inLanguage":"lt-LT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/","url":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/","name":"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI - \u0160ilut\u0117s naujienos","isPartOf":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#primaryimage"},"image":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/seo-optimizacija-seo-sprendimai.jpg","datePublished":"2021-06-10T05:13:33+00:00","breadcrumb":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#primaryimage","url":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/seo-optimizacija-seo-sprendimai.jpg","contentUrl":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/seo-optimizacija-seo-sprendimai.jpg","width":700,"height":420},{"@type":"BreadcrumbList","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/5-svarbiausios-google-ads-metrikos-kurias-naudinga-zinoti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.silutesnaujienos.lt\/lt\/"},{"@type":"ListItem","position":2,"name":"5 SVARBIAUSIOS \u201eGOOGLE ADS\u201c METRIKOS, KURIAS NAUDINGA \u017dINOTI"}]},{"@type":"WebSite","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#website","url":"https:\/\/www.silutesnaujienos.lt\/lt\/","name":"\u0160ilut\u0117s naujienos","description":"B\u016bk ant naujien\u0173 bangos!","publisher":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.silutesnaujienos.lt\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#organization","name":"\u0160ilut\u0117s naujienos","url":"https:\/\/www.silutesnaujienos.lt\/lt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#\/schema\/logo\/image\/","url":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/06\/FB_MAIN.jpg","contentUrl":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/06\/FB_MAIN.jpg","width":1700,"height":956,"caption":"\u0160ilut\u0117s naujienos"},"image":{"@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/silutes.naujienos\/","https:\/\/www.youtube.com\/channel\/UCxW-cgrJDt8GxIMxSTAfJZg"]},{"@type":"Person","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/#\/schema\/person\/976440ef837444400af3c77c19c61454","name":"\u0160ilut\u0117s naujien\u0173 inf.","image":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/06\/favicon.png","url":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/06\/favicon.png","contentUrl":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2020\/06\/favicon.png","caption":"\u0160ilut\u0117s naujien\u0173 inf."},"url":"https:\/\/www.silutesnaujienos.lt\/lt\/author\/vadas\/"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/posts\/31269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/comments?post=31269"}],"version-history":[{"count":1,"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/posts\/31269\/revisions"}],"predecessor-version":[{"id":31271,"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/posts\/31269\/revisions\/31271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/media\/31270"}],"wp:attachment":[{"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/media?parent=31269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/categories?post=31269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.silutesnaujienos.lt\/lt\/wp-json\/wp\/v2\/tags?post=31269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}