{"id":31555,"date":"2021-06-22T12:50:13","date_gmt":"2021-06-22T09:50:13","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=31555"},"modified":"2021-06-30T10:57:22","modified_gmt":"2021-06-30T07:57:22","slug":"i-ka-butina-atsizvelgti-lokalizuojant-interneto-svetaines-turini","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/i-ka-butina-atsizvelgti-lokalizuojant-interneto-svetaines-turini\/","title":{"rendered":"\u012e k\u0105 b\u016btina atsi\u017evelgti, lokalizuojant interneto svetain\u0117s turin\u012f?"},"content":{"rendered":"<p>Vis labiau global\u0117jant pasauliui, interneto svetain\u0117 tampa svarbiausia ir reik\u0161mingiausia kiekvienos \u012fmon\u0117s vizitine kortele. Ple\u010diant \u012fmon\u0117s veiklos teritorij\u0105 u\u017e Latvijos rib\u0173, b\u016btina interneto svetain\u0117je esant\u012f turin\u012f pritaikyti prie atitinkam\u0173 rink\u0173 ir j\u0173 tikslini\u0173 auditorij\u0173. Atkreipkite d\u0117mes\u012f! Vartojame \u017eod\u012f <em>pritaikyti<\/em>, o ne <em>i\u0161versti<\/em>, lokalizuojant svetain\u0119 b\u016btina atsi\u017evelgti \u012f kelet\u0105 svarbiausi\u0173 dalyk\u0173. <strong>Skaitykite ir su\u017einokite, koks yra tikrai profesionalus ir \u012f\u017evalgus interneto svetain\u0117s lokalizavimas!<\/strong><\/p>\n<p><strong>Svarbiausia \u2013 tikslin\u0117 auditorija<\/strong><\/p>\n<p>Interneto svetain\u0117 Latvijoje savo paskirt\u012f atlieka puikiai? Ta\u010diau n\u0117ra joki\u0173 garantij\u0173, kad tas pats turinys po vertimo bus taip pat suvokiamas ir, pavyzd\u017eiui, Japonijoje ar Italijoje. <strong>Visos \u0161alys yra skirtingos \u2013 i\u0161siskiria sava kalba, savita kult\u016bra ir mentalitetu. <\/strong>Tod\u0117l prie\u0161 lokalizuojant interneto svetain\u0119 b\u016btina nustatyti tikslin\u0119 auditorij\u0105 ir jos prioritetus. Kaip tai padaryti?<\/p>\n<ul>\n<li><strong>Susipa\u017einkite su konkurent\u0173 interneto svetain\u0117mis. <\/strong>Raskite pana\u0161i\u0173 \u012fmoni\u0173, kurios j\u016bs\u0173 nusi\u017ei\u016br\u0117toje tikslin\u0117je rinkoje teikia pana\u0161ias paslaugas arba parduoda pana\u0161ius produktus. Kruop\u0161\u010diai, neskub\u0117dami i\u0161tyrin\u0117kite j\u0173 interneto svetaines. Tam skirtas laikas tikrai atsipirks.<\/li>\n<li><strong>Pasidom\u0117kite, kaip j\u016bs\u0173 ni\u0161os produktai arba paslaugos parduodamos atitinkamoje \u0161alyje <\/strong>\u2013 jei konkurent\u0173 interneto svetain\u0117s rasti nepavyksta, elkit\u0117s kiek kitaip, t. y., raskite, kaip atitinkami produktai ir paslaugos yra pateikiami internete ir kokios j\u0173 savyb\u0117s vietin\u0117je rinkoje yra svarbiausios.<\/li>\n<li><strong>Atlikite rinkos tyrim\u0105 ir surenkite apklaus\u0105. <\/strong>Su\u017einoti konkre\u010dios tikslin\u0117s auditorijos pageidavimus ir galimybes padeda socialin\u0117s-antropologin\u0117s apklausos. Taip i\u0161siai\u0161kinsite, kaip komunikuoti su vietine auditorija, be to, \u012fgysite daug kit\u0173 verting\u0173 duomen\u0173, kurie pravers ne tik rengiant ir ver\u010diant interneto svetain\u0119.<\/li>\n<\/ul>\n<p>Kai nustatoma tikslin\u0117 auditorija, turinys yra lokalizuojamas, pritaikant j\u012f prie konkre\u010dios kult\u016bros.<\/p>\n<p><strong>Specifini\u0173 termin\u0173 atitikmenys turi b\u016bti tiksl\u016bs ir vartojami nuosekliai<\/strong><\/p>\n<figure id=\"attachment_31557\" aria-describedby=\"caption-attachment-31557\" style=\"width: 474px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-31557\" src=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/2-1-1.jpg\" alt=\"\" width=\"474\" height=\"316\" srcset=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/2-1-1.jpg 1000w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/2-1-1-300x200.jpg 300w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/2-1-1-768x512.jpg 768w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/2-1-1-450x300.jpg 450w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/2-1-1-780x520.jpg 780w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/2-1-1-200x133.jpg 200w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><figcaption id=\"caption-attachment-31557\" class=\"wp-caption-text\">Nuotrauka: Freepik.com<\/figcaption><\/figure>\n<p><strong>Kiekvienoje srityje yra daugyb\u0117 specifini\u0173 termin\u0173, kuriems ver\u010diant tekst\u0105 b\u016btina rasti tiksl\u0173 atitikmen\u012f \u2013 kitaip tekstas nekels pasitik\u0117jimo, o blogiausiu atveju atrodys visi\u0161kai kvailai. <\/strong>\u0160ios subtilyb\u0117s paprastai yra \u017einomos tik profesionaliems vert\u0117jams arba tam tikros srities specialistams.<\/p>\n<p>\u017dinoma, ne ma\u017eiau svarbus yra ir nuoseklus termin\u0173 atitikmen\u0173 vartojimas. Vienos s\u0105vokos apibr\u0117\u017eimas keliais kalbiniu po\u017ei\u016briu skirtingais terminais gali sugluminti ir net suerzinti interneto svetain\u0117s lankytojus.<\/p>\n<p><strong>Nepamir\u0161kite turinio pritaikymo SEO reikm\u0117ms<\/strong><\/p>\n<p><strong>Kuriant interneto svetain\u0117s turin\u012f, vienas i\u0161 kertini\u0173 akmen\u0173 yra SEO arba paie\u0161kos sistemos optimizavimas <\/strong>(angl. <em>Search engine optimization<\/em>). \u00a0Pasitelkus SEO, interneto svetain\u0119 galima i\u0161kelti auk\u0161\u010diau <em>Google <\/em>ir kit\u0173 paie\u0161kos sistem\u0173 paie\u0161k\u0173 rezultat\u0173 eil\u0117je, \u012fvedus konkre\u010dius raktinius \u017eod\u017eius. Vis d\u0117lto, labai galimas daiktas, kad skirtingose \u0161alyse ir potenciali\u0173 klient\u0173 prioritetai yra skirtingi, tod\u0117l ir raktini\u0173 \u017eod\u017ei\u0173 s\u0105ra\u0161\u0105 gali tekti atnaujinti.<\/p>\n<p><strong>Kartais lokalizuoti reikia ne tik tekst\u0105<\/strong><\/p>\n<p><strong>Interneto svetain\u0117s <u><a href=\"https:\/\/linearistranslations.com\/lt\/paslaugos\/lokalizavimas\/\">lokalizavimas<\/a><\/u> da\u017eniausiai suprantamas kaip joje esan\u010dio teksto vertimas, ta\u010diau k\u0105 daryti, pavyzd\u017eiui, su atvaizdais? <\/strong>\u00a0Da\u017enai juose yra \u012fvairi\u0173 \u0161\u016bki\u0173, kuriuos b\u016btina i\u0161versti profesionaliai ir k\u016brybi\u0161kai, prie\u0161ingu atveju kita kalba jie tiesiog \u201enesuskamb\u0117s\u201c.<\/p>\n<p><strong>Patik\u0117kite vertim\u0105 profesionalams<\/strong><\/p>\n<figure id=\"attachment_31558\" aria-describedby=\"caption-attachment-31558\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31558\" src=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/3.jpg\" alt=\"\" width=\"1000\" height=\"581\" srcset=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/3.jpg 1000w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/3-300x174.jpg 300w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/3-768x446.jpg 768w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/3-450x261.jpg 450w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/3-780x453.jpg 780w, https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2021\/06\/3-200x116.jpg 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-31558\" class=\"wp-caption-text\">Nuotrauka: Freepik.com<\/figcaption><\/figure>\n<p>Mintis i\u0161siversti tekstus patiems \u012fmon\u0117s viduje gali atrodyti patraukli \u2013 juk taip gerokai pigiau. Vis d\u0117lto, interneto svetain\u0119 b\u016btinai tur\u0117t\u0173 versti profesionalai \u2013 yra daugyb\u0117 niuans\u0173 ir \u012fvairiausi\u0173 aspekt\u0173, \u012f kuriuos b\u016btina atsi\u017evelgti, kad interneto svetain\u0117s tekstai u\u017esienio kalba skamb\u0117t\u0173 nepriekai\u0161tingai.<\/p>\n<p><strong>Reikia i\u0161versti ar lokalizuoti interneto svetain\u0119 ir j\u016bs\u0173 \u012fmonei? Neabejokite \u2013 <\/strong><strong><u><a href=\"https:\/\/linearistranslations.com\/lt\/\">vertim\u0173 biuras<\/a><\/u> \u201eLinearis Translations\u201c yra teisingas pasirinkimas.\u00a0 U\u017esiregistruokite \u012f konsultacij\u0105 jau dabar!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vis labiau global\u0117jant pasauliui, interneto svetain\u0117 tampa svarbiausia ir reik\u0161mingiausia kiekvienos \u012fmon\u0117s vizitine kortele. Ple\u010diant \u012fmon\u0117s veiklos teritorij\u0105 u\u017e Latvijos rib\u0173, b\u016btina interneto svetain\u0117je esant\u012f turin\u012f pritaikyti prie atitinkam\u0173 rink\u0173 ir j\u0173 tikslini\u0173 auditorij\u0173. Atkreipkite d\u0117mes\u012f! Vartojame \u017eod\u012f pritaikyti, o ne i\u0161versti, lokalizuojant svetain\u0119 b\u016btina atsi\u017evelgti \u012f kelet\u0105 svarbiausi\u0173 dalyk\u0173. Skaitykite ir su\u017einokite, koks yra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47],"class_list":["post-31555","post","type-post","status-publish","format-standard","has-post-thumbnail","category-be-kategorijos","tag-pirmasis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u012e k\u0105 b\u016btina atsi\u017evelgti, lokalizuojant interneto svetain\u0117s turin\u012f? - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/i-ka-butina-atsizvelgti-lokalizuojant-interneto-svetaines-turini\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u012e k\u0105 b\u016btina atsi\u017evelgti, lokalizuojant interneto svetain\u0117s turin\u012f? - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Vis labiau global\u0117jant pasauliui, interneto svetain\u0117 tampa svarbiausia ir reik\u0161mingiausia kiekvienos \u012fmon\u0117s vizitine kortele. Ple\u010diant \u012fmon\u0117s veiklos teritorij\u0105 u\u017e Latvijos rib\u0173, b\u016btina interneto svetain\u0117je esant\u012f turin\u012f pritaikyti prie atitinkam\u0173 rink\u0173 ir j\u0173 tikslini\u0173 auditorij\u0173. Atkreipkite d\u0117mes\u012f! Vartojame \u017eod\u012f pritaikyti, o ne i\u0161versti, lokalizuojant svetain\u0119 b\u016btina atsi\u017evelgti \u012f kelet\u0105 svarbiausi\u0173 dalyk\u0173. 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