{"id":38002,"date":"2022-01-19T16:00:58","date_gmt":"2022-01-19T14:00:58","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=38002"},"modified":"2022-01-20T09:03:03","modified_gmt":"2022-01-20T07:03:03","slug":"startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\/","title":{"rendered":"Startuoja visuomen\u0119 nuo COVID-19 skiepytis kvie\u010dianti kampanija \u201eNelik paskutinis\u201c"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Tai plati kampanija, kuri apims televizijos, radijo, interneto ir lauko reklam\u0105. Pagrindin\u0117 kampanijos id\u0117ja \u2013\u00a0 per kuriozines situacijas paskatinti \u017emones nelaukti, nelikti paskutiniu.<\/strong><\/p>\n<p>Lietuvoje spar\u010diai plintant omikron atmainai, buvo priimtas sprendimas imtis papildom\u0173 komunikacijos priemoni\u0173 ir sukurti \u0161i\u0105 kampanij\u0105, kvie\u010dian\u010di\u0105 \u017emones nelikti paskutiniais nepasiskiepijusiais nuo COVID-19.<\/p>\n<p>\u201eEsame d\u0117kingi visuomenei u\u017e bendruomeni\u0161kum\u0105, siekiant suvaldyti beveik dvejus metus besit\u0119sian\u010di\u0105 pandemij\u0105. Tikime, kad \u0161i kampanija paskatins vakcinuotis\u00a0 tuos\u00a0 \u017emones, kurie d\u0117l \u012fvairi\u0173 prie\u017eas\u010di\u0173 to dar nepadar\u0117, o jau pasiskiepijusiems primins apie galimyb\u0119 apsaugoti imunitet\u0105 sustiprinan\u010di\u0105ja vakcinos doze jau po trij\u0173 m\u0117nesi\u0173\u201c, \u2013 teigia Vyriausyb\u0117s kancler\u0117 Giedr\u0117 Bal\u010dytyt\u0117.<\/p>\n<p>Pasak Vyriausyb\u0117s atstov\u0117s, d\u017eiugu, kad Lietuva yra tarp t\u0173 pasaulio valstybi\u0173, kurioje netr\u016bksta vakcin\u0173, o savo pasirinkimu skiepytis visi kartu l\u0117tiname pandemijos plitim\u0105 ir apsaugome ligonines nuo galimo \u201eperkaitimo\u201c.<\/p>\n<p>Kampanij\u0105 \u201eNelik paskutinis\u201c k\u016br\u0117 k\u016brybin\u0117 agent\u016bra \u201eMarios\u201c, drauge su studija \u201eDANSU\u201c. \u201eManome, kad toks lengvas ir pozityvus, \u0161velniai autoironi\u0161kas kalb\u0117jimo tonas ir \u017einut\u0117s paprastumas gali b\u016bti itin paveikus. Pagrindinis m\u016bs\u0173 tikslas yra ne bauginti ar \u012frodin\u0117ti, o tiesiog paraginti skiepytis,\u00a0 neliekant paskutiniu \u2013 juk paskutiniu likti niekas nenori bet kokioje gyvenimi\u0161koje situacijoje\u201c, \u2013\u00a0 apie kampanijos id\u0117j\u0105 pasakoja k\u016brybin\u0117s agent\u016bros \u201eMarios\u201c k\u016brybos vadov\u0117 Renata \u0160arkauskait\u0117.<\/p>\n<p>Anot jos, reik\u0117jo rasti universali\u0105 \u017einut\u0119, kuri gyvuot\u0173 ilgiau nei \u0161ios dienos aktualijos. Tod\u0117l \u0161maik\u0161ti, ai\u0161ki ir paprasta id\u0117ja \u201eNelik paskutinis\u201c buvo pasirinkta, kaip b\u016bdas paskatinti visuomen\u0119 pasiskiepyti \u2013 nesvarbu ar pirm\u0105, ar tre\u010di\u0105 kart\u0105.<\/p>\n<p>\u201eU\u017e puikai \u012fgyvendint\u0105 vaizdo klipo id\u0117j\u0105 esame d\u0117kingi \u201eDANSU\u201c filmavimo studijai ir re\u017eisieriui Domui Petroniui, kuri\u0173 darbai jau seniai tapo kokybi\u0161ko filmavimo etalonu Lietuvoje\u201c, \u2013 sako R. \u0160arkauskait\u0117.<\/p>\n<p>Vaizdo klip\u0105 galite pamatyti \u010dia.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/e7bdbF_-NDI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Kaip teigia Marius Kneipferavi\u010dius, k\u016brybin\u0117s agent\u016bros \u201eMarios\u201c meno vadovas, nor\u0117josi \u0161i\u0105 kampanij\u0105 sukurti emoci\u0161kai stipri\u0105 ir ry\u0161ki\u0105.<\/p>\n<p>\u201eVakcin\u0173 nuo COVID-19 tema i\u0161ties jautri, ta\u010diau mums svarbu prisid\u0117ti prie id\u0117jos suk\u016brimo ir jos \u012fgyvendinimo \u2013 tai tam tikras i\u0161\u0161\u016bkis, nes suprantame, kad visuomen\u0117 id\u0117j\u0105 gali priimti \u012fvairiai. B\u016btent tod\u0117l d\u0117jome pastangas, kad visa kampanija b\u016bt\u0173 suprantama tiek jaunai, tiek ir vyresnei auditorijai bei pasitelk\u0117me \u0161iek tiek \u0161maik\u0161tumo. Tikriausiai kiekvienas yra buv\u0119s pana\u0161ioje situacijoje kaip ir vaizdo klipo herojai, ta\u010diau niekas nenor\u0117t\u0173 v\u0117l tokioje situacijoje atsidurti\u201c, \u2013 sako M. Kneipferavi\u010dius.<\/p>\n<p>\u201eNelik paskutinis\u201c kampanija vyks vien\u0105 m\u0117nes\u012f. Kampanijos id\u0117j\u0105 k\u016br\u0117 k\u016brybin\u0117 agent\u016bra \u201eMarios\u201c. Vaizdo klip\u0105 k\u016br\u0117 studija \u201eDANSU\u201c \u2013 film\u0173, televizijos ir reklam\u0173 gamybos \u012fmon\u0117 (re\u017e. Domas Petronis).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Tai plati kampanija, kuri apims televizijos, radijo, interneto ir lauko reklam\u0105. Pagrindin\u0117 kampanijos id\u0117ja \u2013\u00a0 per kuriozines situacijas paskatinti \u017emones nelaukti, nelikti paskutiniu. Lietuvoje spar\u010diai plintant omikron atmainai, buvo priimtas sprendimas imtis papildom\u0173 komunikacijos priemoni\u0173 ir sukurti \u0161i\u0105 kampanij\u0105, kvie\u010dian\u010di\u0105 \u017emones nelikti paskutiniais nepasiskiepijusiais nuo COVID-19. \u201eEsame d\u0117kingi visuomenei u\u017e bendruomeni\u0161kum\u0105, siekiant suvaldyti beveik [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[230,47],"class_list":{"0":"post-38002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualijos","8":"tag-koronavirusas","9":"tag-pirmasis"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startuoja visuomen\u0119 nuo COVID-19 skiepytis kvie\u010dianti kampanija \u201eNelik paskutinis\u201c - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startuoja visuomen\u0119 nuo COVID-19 skiepytis kvie\u010dianti kampanija \u201eNelik paskutinis\u201c - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Tai plati kampanija, kuri apims televizijos, radijo, interneto ir lauko reklam\u0105. Pagrindin\u0117 kampanijos id\u0117ja \u2013\u00a0 per kuriozines situacijas paskatinti \u017emones nelaukti, nelikti paskutiniu. Lietuvoje spar\u010diai plintant omikron atmainai, buvo priimtas sprendimas imtis papildom\u0173 komunikacijos priemoni\u0173 ir sukurti \u0161i\u0105 kampanij\u0105, kvie\u010dian\u010di\u0105 \u017emones nelikti paskutiniais nepasiskiepijusiais nuo COVID-19. \u201eEsame d\u0117kingi visuomenei u\u017e bendruomeni\u0161kum\u0105, siekiant suvaldyti beveik [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160ilut\u0117s naujienos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silutes.naujienos\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-19T14:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T07:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2022\/01\/nelik-paskutinis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\\\/\"},\"author\":{\"name\":\"\u0160ilut\u0117s naujien\u0173 inf.\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/976440ef837444400af3c77c19c61454\"},\"headline\":\"Startuoja visuomen\u0119 nuo COVID-19 skiepytis kvie\u010dianti kampanija \u201eNelik paskutinis\u201c\",\"datePublished\":\"2022-01-19T14:00:58+00:00\",\"dateModified\":\"2022-01-20T07:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\\\/\"},\"wordCount\":451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/nelik-paskutinis.png\",\"keywords\":[\"koronavirusas\",\"Pirmasis\"],\"articleSection\":[\"Aktualijos\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\\\/\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\\\/\",\"name\":\"Startuoja visuomen\u0119 nuo COVID-19 skiepytis kvie\u010dianti kampanija \u201eNelik paskutinis\u201c - 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\u0160ilut\u0117s naujienos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silutesnaujienos.lt\/lt\/startuoja-visuomene-nuo-covid-19-skiepytis-kviecianti-kampanija-nelik-paskutinis\/","og_locale":"lt_LT","og_type":"article","og_title":"Startuoja visuomen\u0119 nuo COVID-19 skiepytis kvie\u010dianti kampanija \u201eNelik paskutinis\u201c - \u0160ilut\u0117s naujienos","og_description":"&nbsp; Tai plati kampanija, kuri apims televizijos, radijo, interneto ir lauko reklam\u0105. Pagrindin\u0117 kampanijos id\u0117ja \u2013\u00a0 per kuriozines situacijas paskatinti \u017emones nelaukti, nelikti paskutiniu. 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