{"id":53998,"date":"2023-07-28T11:35:15","date_gmt":"2023-07-28T08:35:15","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=53998"},"modified":"2023-07-28T11:35:15","modified_gmt":"2023-07-28T08:35:15","slug":"laikrasciu-mirtis-tolsta-ziniasklaidos-atstovai-pabrezia-siandienines-spaudos-unikaluma","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/laikrasciu-mirtis-tolsta-ziniasklaidos-atstovai-pabrezia-siandienines-spaudos-unikaluma\/","title":{"rendered":"Laikra\u0161\u010di\u0173 mirtis tolsta: \u017einiasklaidos atstovai pabr\u0117\u017eia \u0161iandienin\u0117s spaudos unikalum\u0105"},"content":{"rendered":"

Spausdintin\u0117 \u017einiasklaida \u2013 arti \u017emogaus<\/strong><\/p>\n

Spauda neabejotinai yra vienas ry\u0161kiausi\u0173 ir svarbiausi\u0173 \u017emonijos atradim\u0173 per vis\u0105 istorij\u0105. Ta\u010diau bandyti nusp\u0117ti \u017einiasklaidos ateities perspektyvas, pana\u0161u, tampa beprasmi\u0161ka. Auditorijos \u012fpro\u010diams besikei\u010diant, daliai laikra\u0161\u010di\u0173 ir \u017eurnal\u0173 skaitytoj\u0173 nutek\u0117jus \u012f nacionalinius naujien\u0173 portalus, kinta ir pati \u017einiasklaida.<\/p>\n

Daugelis laikra\u0161\u010di\u0173 redakcij\u0173 n\u0117 nebesiorientuoja \u012f greitas naujienas ar \u012fvykius, apie kuriuos skaitytojai gali su\u017einoti medijoje. Spaudos \u017evilgsnis krypsta \u012f \u017emog\u0173, jo problemas, istorij\u0105. Regionin\u0117s \u017einiasklaidos atstovai \u012fsitikin\u0119, kad unikalus turinys ir bendruomeni\u0161kumas \u2013 spaudos stiprioji pus\u0117, leid\u017eianti ne tik gyvuoti, bet ir s\u0117kmingai klest\u0117ti.<\/p>\n

\u201eMes, rajonini\u0173 ir regionini\u0173 laikra\u0161\u010di\u0173 leid\u0117jai, esame ar\u010diausiai \u017emogaus. Nerad\u0119s u\u017etarimo valstybini\u0173 \u012fstaig\u0173 ar savivaldyb\u0117s koridoriuose, rajono \u017emogus vis dar ateina pas mus. Da\u017enai klausimas i\u0161sprend\u017eiamas vos keliais skambu\u010diais atsakingiems asmenims ir net straipsnio nereikia ra\u0161yti, bet b\u016bna, kad atskleid\u017eiamos ir sistemin\u0117s problemos, su kuriomis susiduria ne vienas asmuo. Taigi, savo \u017eurnalistiniais tyrimais laikra\u0161\u010diai padeda spr\u0119sti rajono gyventoj\u0173 problemas\u201c, \u2013 \u012fsitikin\u0119s UAB \u201eUtenos diena\u201c direktorius Deividas Ridikas.<\/p>\n

D. Ridiko nuomone, svarbiausias dalykas, kur\u012f i\u0161laik\u0117 rajonin\u0117 ir regionin\u0117 \u017einiasklaida, lyginant su nacionaline, tai \u017emoni\u0173 pasitik\u0117jimas: \u201eMumis tiki ir pasitiki m\u016bs\u0173 skaitytojai.\u201c
\nApie skaitytoj\u0173 pasitik\u0117jim\u0105 pasisako ir \u0160ilal\u0117s rajono laikra\u0161\u010dio \u201e\u0160ilal\u0117s artojas\u201c redaktor\u0117 Angel\u0117 Barta\u0161evi\u010dien\u0117: \u201eU\u017esitarnauti skaitytoj\u0173 pasitik\u0117jim\u0105 n\u0117ra taip paprasta, tod\u0117l tai \u012fpareigoja dirbti atsakingai, nes net ir menkiausia klaida nepraspr\u016bsta pro j\u0173 akis. Vietiniai laikra\u0161\u010diai negali sau leisti i\u0161sigalvoti sensacij\u0173, kurti neb\u016bt\u0173 istorij\u0173 ar \u201egaminti\u201c informacijos i\u0161 nieko \u2013 pasitik\u0117jim\u0105 prarastume akimirksniu. Tik \u012fsivaizduoti galima, koki\u0173 atgarsi\u0173 ir kritikos sulauktume jei, pavyzd\u017eiui, prad\u0117tume \u201eskalbti\u201c ka\u017ekieno apatinius baltinius.\u201c<\/p>\n

D. Ridikas pastebi, kad nacionalini\u0173 naujien\u0173 portal\u0173 bei televizijos akiratyje \u2013 \u0161alies \u012fvykiai, tod\u0117l uteni\u0161kis, \u0161iaulietis ar tauragi\u0161kis savo miesto naujien\u0173 \u0161iuose kanaluose nat\u016braliai pasigenda.\u201eNebent ten nutinka kokia nors nelaim\u0117. Taigi, pirmiausia vietiniuose laikra\u0161\u010diuose skaitytojai ie\u0161ko savo miesto ir rajono naujien\u0173, \u017emoni\u0173 istorij\u0173, bendruomeni\u0173 ir savivaldos informacijos\u201c, \u2013 sako D. Ridikas.<\/p>\n

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Freepik.com nuotr.<\/figcaption><\/figure>\n

Gr\u012f\u017eta laikra\u0161\u010di\u0173 skaitymo ritualas<\/strong><\/p>\n

Mada turi tendencij\u0105 kartotis. Juk ir pa\u010dios mados esm\u0117 yra sugr\u0105\u017einti \u012f dabart\u012f tai, kas buvo praeityje, ir tokiu b\u016bdu atskleisti nauj\u0105 dvasi\u0105.<\/p>\n

Did\u017eiausios \u017einiasklaidos grup\u0117s \u0160iaur\u0117s Lietuvoje \u201eEtaplius\u201c direktor\u0117 Giedr\u0117 Brazlauskait\u0117 sako, kad laikra\u0161tis \u017emogui kuria vert\u0119 ir nors spauda jau kuris laikas marinama, ta\u010diau laikra\u0161\u010diai ir \u017eurnalai tebegyvuoja, o skaitymo ritualas gr\u012f\u017eta \u012f mad\u0105.<\/p>\n

\u201eSkaitymo ritualas yra i\u0161silavinusio \u017emogaus \u017eenklas. Matau ir pastebiu, kad laikra\u0161\u010dio skaitymo mada pama\u017eu gr\u012f\u017eta. Taip pat kaip ir kit\u0173 dalyk\u0173 \u2013 vinilini\u0173 plok\u0161teli\u0173 ar net kase\u010di\u0173. Jeigu \u017evelgtume i\u0161 pasaulin\u0117s perspektyvos, gal\u0117tume pamin\u0117ti tok\u012f leidin\u012f kaip \u201eThe New York Times\u201c, kurio tira\u017eas stabilus jau daugel\u012f met\u0173. Lietuvoje spausdintin\u0117s \u017einiasklaidos mirtis prana\u0161aujama jau ne vien\u0105 de\u0161imtmet\u012f, bet galiu pasid\u017eiaugti, kad ji tebegyvuoja ir kuria unikal\u0173 turin\u012f\u201c, \u2013 teigia G. Brazlauskait\u0117.<\/p>\n

\u017diniasklaidos grup\u0117s vadov\u0117s nuomone, laikra\u0161\u010dio skaitymas yra ritualas: \u201eMes pasiimame leidin\u012f ir skiriame laik\u0105 kokybi\u0161kam skaitymui. \u0160is \u012fprotis portaluose atrodo visi\u0161kai kitaip. Da\u017eniausiai net neskiriame laiko tekstui perskaityti iki galo.\u201c<\/p>\n

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Etaplius.lt nuotr.<\/figcaption><\/figure>\n

Jau\u010diamas gr\u012f\u017etamasis skaitytoj\u0173 ry\u0161ys<\/strong><\/p>\n

Regionin\u0117s \u017einiasklaidos atstovai, paklausti, koks yra j\u0173 leid\u017eiam\u0173 laikra\u0161\u010di\u0173 skaitytojas, pabr\u0117\u017eia auditorijos i\u0161skirtinum\u0105. \u201eLaikra\u0161\u010dio auditorija \u2013 unikali, kaip ir pats jo turinys. Spaudos skaitytojas labai skiriasi nuo naujien\u0173 portalo skaitytojo. Auditorija skiriasi am\u017eiumi ir savo \u012fpro\u010diais\u201c, \u2013 \u012fsitikinusi G. Brazlauskait\u0117.<\/p>\n

D. Ridikas tikina, kad lojal\u016bs laikra\u0161\u010dio skaitytojai ne tik \u012fsitraukia \u012f turinio k\u016brimo proces\u0105, bet ir ne\u0161yk\u0161ti kritikos: \u201eIlgametis prenumeratorius konstruktyviai i\u0161sako, ko laikra\u0161\u010diui tr\u016bksta ir kaip j\u012f pagerinti, bei pagiria tai, kas, jo manymu, yra \u012fdomu ir k\u0105 reikia i\u0161laikyti.\u201c<\/p>\n

Savaitra\u0161tis \u201eEtaplius\u201c \u0161i\u0173 met\u0173 liep\u0105 i\u0161leido t\u016bkstant\u0105j\u012f laikra\u0161\u010dio numer\u012f. Leidinio vyr. redaktor\u0117 Oksana Laurutyt\u0117 \u0161ia proga sulauk\u0117 nema\u017eai pad\u0117k\u0173 i\u0161 leidinio skaitytoj\u0173.<\/p>\n

\u201eTikrai d\u017eiaugiuosi M\u016aS\u0172 laikra\u0161\u010diu. Tiksliau pavadin\u010diau j\u012f penktadienio desertu. Visada laukiu, kada gal\u0117siu j\u012f paskaityti\u201c, \u2013 redaktor\u0117 \u012fgarsino skaitytojos Teres\u0117s pad\u0117k\u0105.<\/p>\n

Paklausta apie unikal\u0173 laikra\u0161\u010dio turin\u012f ir tai, kas skatina \u017emog\u0173 nepraeiti pro parduotuvi\u0173 lentynoje i\u0161rikiuotus leidinius, O. Laurutyt\u0117 palie\u010dia \u017eurnalisto profesionalumo aspekt\u0105: \u201eLaikra\u0161\u010diuose spausdinami tekstai \u017eurnalist\u0173 b\u016bna para\u0161yti paprastai ir ai\u0161kiai, nenaudojant \u012fmantri\u0173
\nmokslo, filosofijos, literat\u016bros ar kokios nors kitos srities termin\u0173. Juk \u017eurnalistai nori b\u016bti suprasti. Jie \u017eino, kad kuo \u017emogus i\u0161kilesnis, \u0161viesesnis, tuo jo kalba yra ai\u0161kesn\u0117, suprantamesn\u0117, nepaliekanti pa\u0161nekovo pokalbio u\u017eribyje.\u201c<\/p>\n

Savaitra\u0161\u010dio redaktor\u0117 atvira ir apie spausdintin\u0117s \u017einiasklaidos ateities perspektyvas: \u201e\u0160vie\u010diasi tokia ateitis \u2013 laikra\u0161\u010diai bus ne tik brangesni, bet ir labiau branginami.\u201c<\/p>\n

\"\"
Freepik.com nuotr.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Spausdintin\u0117 \u017einiasklaida \u2013 arti \u017emogaus Spauda neabejotinai yra vienas ry\u0161kiausi\u0173 ir svarbiausi\u0173 \u017emonijos atradim\u0173 per vis\u0105 istorij\u0105. Ta\u010diau bandyti nusp\u0117ti \u017einiasklaidos ateities perspektyvas, pana\u0161u, tampa beprasmi\u0161ka. Auditorijos \u012fpro\u010diams besikei\u010diant, daliai laikra\u0161\u010di\u0173 ir \u017eurnal\u0173 skaitytoj\u0173 nutek\u0117jus \u012f nacionalinius naujien\u0173 portalus, kinta ir pati \u017einiasklaida. Daugelis laikra\u0161\u010di\u0173 redakcij\u0173 n\u0117 nebesiorientuoja \u012f greitas naujienas ar \u012fvykius, apie kuriuos […]<\/p>\n","protected":false},"author":2,"featured_media":53999,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[47],"class_list":["post-53998","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gyvenimas","tag-pirmasis"],"yoast_head":"\nLaikra\u0161\u010di\u0173 mirtis tolsta: \u017einiasklaidos atstovai pabr\u0117\u017eia \u0161iandienin\u0117s spaudos unikalum\u0105 - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/laikrasciu-mirtis-tolsta-ziniasklaidos-atstovai-pabrezia-siandienines-spaudos-unikaluma\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laikra\u0161\u010di\u0173 mirtis tolsta: \u017einiasklaidos atstovai pabr\u0117\u017eia \u0161iandienin\u0117s spaudos unikalum\u0105 - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"Spausdintin\u0117 \u017einiasklaida \u2013 arti \u017emogaus Spauda neabejotinai yra vienas ry\u0161kiausi\u0173 ir svarbiausi\u0173 \u017emonijos atradim\u0173 per vis\u0105 istorij\u0105. 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