{"id":79155,"date":"2025-12-01T09:55:11","date_gmt":"2025-12-01T07:55:11","guid":{"rendered":"https:\/\/www.silutesnaujienos.lt\/lt\/?p=79155"},"modified":"2025-12-01T09:55:11","modified_gmt":"2025-12-01T07:55:11","slug":"kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu","status":"publish","type":"post","link":"https:\/\/www.silutesnaujienos.lt\/lt\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\/","title":{"rendered":"Kaip lietuvi\u0161ki preki\u0173 \u017eenklai prisitaiko prie Meta algoritmo poky\u010di\u0173?"},"content":{"rendered":"

 <\/p>\n

Lietuvoje, kur \u201eFacebook\u201c i\u0161lieka populiariausia socialin\u0117 platforma, \u0161ie poky\u010diai ypa\u010d svarb\u016bs. Pasak \u201eDataReportal: Digital 2025 Lithuania<\/a><\/u>\u201c \u2013<\/em> \u201eMeta\u201c reklamos pasiekiamumas \u0161alyje siekia apie 61 % vis\u0173 gyventoj\u0173. Tai rei\u0161kia, kad be gerai veikian\u010dios \u201eMeta\u201c reklamos strategijos lietuvi\u0161ki preki\u0173 \u017eenklai tiesiog praranda matomum\u0105.<\/p>\n

Algoritmas diktuoja nauj\u0105 po\u017ei\u016br\u012f \u012f turin\u012f<\/h2>\n

Anks\u010diau pakakdavo paleisti vien\u0105 skelbim\u0105 \u2013<\/em> dabar tokia taktika neveikia. \u201eMeta\u201c algoritmas vertina, kaip \u017emon\u0117s reaguoja \u012f turin\u012f pirmosiomis valandomis po paskelbimo ir pagal tai sprend\u017eia ar verta j\u012f rodyti toliau.<\/p>\n

\u201eJeigu per 24\u201348 valandas Facebook reklama<\/a><\/u> nesurenka d\u0117mesio, algoritmas tiesiog nustoja j\u0105 rodyti, tod\u0117l turinys turi b\u016bti kuriamas strategi\u0161kai \u2013 su ai\u0161kiu tikslu, emocija ir konkre\u010diu auditorijos profiliu<\/em>\u201c, \u2013 sako UAB \u201eBe reklamos negerai\u201c \u201eFacebook\u201c reklamos specialistas Domas.<\/p>\n

Pasak jos, dabar reklamos k\u016br\u0117jai privalo galvoti ne apie vien\u0105 vizual\u0105, o apie vis\u0105 turinio ekosistem\u0105.<\/p>\n

Viena \u017einut\u0117 turi veikti \u201eInstagram\u201c, kita \u2013 \u201eFacebook\u201c, tre\u010dia \u2013 \u201eMessenger\u201c. Tai rei\u0161kia, kad vieno formato reklamos era baig\u0117si, o verslai, kurie to nesupranta, praranda investicijas.<\/p>\n

Personalizacija \u2013 naujoji s\u0117km\u0117s valiuta<\/h2>\n

\u201eMeta\u201c vis tiksliau supranta, kam rodyti kok\u012f turin\u012f. Lietuvi\u0161ki preki\u0173 \u017eenklai dabar privalo kurti reklamas, kurios atitinka skirtingas pirk\u0117j\u0173 nuotaikas ir \u012fpro\u010dius.<\/p>\n

\u201eMes da\u017enai kuriame tris ar keturis skirtingus k\u016brinius tam pa\u010diam produktui. Vienas orientuotas \u012f jaunas moteris, kitas \u2013 \u012f vyresnius pirk\u0117jus, tre\u010dias \u2013 \u012f \u0161eimas regionuose. Algoritmas pats nusprend\u017eia, kas kam tinka, o m\u016bs\u0173 u\u017eduotis \u2013 duoti jam pasirinkim\u0173<\/em>\u201c, \u2013 pasakoja Domas.<\/p>\n

\u0160is po\u017ei\u016bris leid\u017eia ne tik geriau i\u0161naudoti biud\u017eet\u0105, bet ir kurti labiau autenti\u0161k\u0105 ry\u0161\u012f su vartotojais. Lietuviai vis dar labiau pasitiki reklama, kuri atrodo \u201e\u017emogi\u0161kai\u201c, tod\u0117l emocinis tonas tapo toks pat svarbus kaip technin\u0117 kampanijos kokyb\u0117.<\/p>\n

Nat\u016bralus turinys laimi prie\u0161 banerius<\/h2>\n

\u201eMeta\u201c vis da\u017eniau skatina nat\u016braliai atrodan\u010dius skelbimus, tokius, kurie primena tikro \u017emogaus pasidalijim\u0105, o ne profesionali\u0105 reklam\u0105. Domas pastebi, kad tai ypa\u010d veikia Lietuvos rinkoje, kur \u017emon\u0117s vertina paprastum\u0105 ir nuo\u0161irdum\u0105.<\/p>\n

\u201eMes testavome dvi kampanijas: viena buvo su studijiniu produktu, kita \u2013 su realios klient\u0117s filmuota istorija telefonu. Pastaroji dav\u0117 tris kartus daugiau rezultat\u0173 u\u017e t\u0105 pa\u010di\u0105 kain\u0105. Tai ne stebuklas \u2013 tai algoritmas, kuris dabar nori tikro turinio, o ne gra\u017eaus maketo<\/em>\u201c, \u2013 ai\u0161kina specialist\u0117.<\/p>\n

Toks pokytis rei\u0161kia, kad prek\u0117s \u017eenklai turi daugiau d\u0117mesio skirti istorijoms, o ne vien vizualams. Lietuviams svarbu pamatyti realius \u017emones, kurie kalba j\u0173 kalba, su j\u0173 emocijomis. Tai geriausiai rezonuoja su \u201eMeta\u201c algoritmu.<\/p>\n

Kod\u0117l pasitik\u0117jimas vis dar svarbiausias?<\/h2>\n

Net ir stipriausia reklama neveiks, jei prek\u0117s \u017eenklas neatrodo patikimas. Tyrimai rodo, kad lietuviai, pamat\u0119 skelbim\u0105 socialiniame tinkle, da\u017enai eina \u012f \u201eGoogle\u201c pasitikrinti \u012fmon\u0117s ar produkto informacijos.<\/strong> Tai rei\u0161kia, kad \u201eMeta\u201c reklama turi dirbti kartu su SEO ir svetain\u0117s turiniu.<\/p>\n

\u201e\u017dmogus, pamat\u0119s tavo reklam\u0105 \u201eFacebook\u201c, da\u017enai \u012fveda tavo pavadinim\u0105 \u201eGoogle\u201c. Jei ten randa prie\u0161taring\u0105 informacij\u0105 arba visai nieko \u2013 prarandi pasitik\u0117jim\u0105. Svarbu u\u017etikrinti, kad \u017einut\u0117 b\u016bt\u0173 vienoda visur\u201c,<\/em> \u2013 pabr\u0117\u017eia Domas.<\/p>\n

Lietuvi\u0161k\u0173 preki\u0173 \u017eenkl\u0173 kelias \u012f tvari\u0105 reklam\u0105<\/h2>\n

Lietuvoje vis daugiau \u012fmoni\u0173 suvokia, kad reklama \u201eMeta\u201c tinkle n\u0117ra vienkartinis projektas. Tai \u2013 nuolatinis darbas, kuriame svarbu du dalykai: nuoseklumas ir duomen\u0173 analiz\u0117.<\/p>\n

\u201eDabar nebeu\u017etenka paleisti kampanij\u0105 ir \u017ei\u016br\u0117ti, kas bus. Reikia steb\u0117ti, kaip algoritmas mokosi, kokie k\u016briniai veikia, kada \u017emon\u0117s labiausiai reaguoja. Tai n\u0117ra sp\u0117jimas, tai \u2013 duomen\u0173 darbas<\/em>\u201c, \u2013 sako Domas.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Lietuvoje, kur \u201eFacebook\u201c i\u0161lieka populiariausia socialin\u0117 platforma, \u0161ie poky\u010diai ypa\u010d svarb\u016bs. Pasak \u201eDataReportal: Digital 2025 Lithuania\u201c \u2013 \u201eMeta\u201c reklamos pasiekiamumas \u0161alyje siekia apie 61 % vis\u0173 gyventoj\u0173. Tai rei\u0161kia, kad be gerai veikian\u010dios \u201eMeta\u201c reklamos strategijos lietuvi\u0161ki preki\u0173 \u017eenklai tiesiog praranda matomum\u0105. Algoritmas diktuoja nauj\u0105 po\u017ei\u016br\u012f \u012f turin\u012f Anks\u010diau pakakdavo paleisti vien\u0105 skelbim\u0105 \u2013 […]<\/p>\n","protected":false},"author":2,"featured_media":79156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-79155","post","type-post","status-publish","format-standard","has-post-thumbnail","category-be-kategorijos"],"yoast_head":"\nKaip lietuvi\u0161ki preki\u0173 \u017eenklai prisitaiko prie Meta algoritmo poky\u010di\u0173? - \u0160ilut\u0117s naujienos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silutesnaujienos.lt\/lt\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaip lietuvi\u0161ki preki\u0173 \u017eenklai prisitaiko prie Meta algoritmo poky\u010di\u0173? - \u0160ilut\u0117s naujienos\" \/>\n<meta property=\"og:description\" content=\"  Lietuvoje, kur \u201eFacebook\u201c i\u0161lieka populiariausia socialin\u0117 platforma, \u0161ie poky\u010diai ypa\u010d svarb\u016bs. Pasak \u201eDataReportal: Digital 2025 Lithuania\u201c \u2013 \u201eMeta\u201c reklamos pasiekiamumas \u0161alyje siekia apie 61 % vis\u0173 gyventoj\u0173. Tai rei\u0161kia, kad be gerai veikian\u010dios \u201eMeta\u201c reklamos strategijos lietuvi\u0161ki preki\u0173 \u017eenklai tiesiog praranda matomum\u0105. Algoritmas diktuoja nauj\u0105 po\u017ei\u016br\u012f \u012f turin\u012f Anks\u010diau pakakdavo paleisti vien\u0105 skelbim\u0105 \u2013 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160ilut\u0117s naujienos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silutes.naujienos\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T07:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.silutesnaujienos.lt\/lt\/wp-content\/uploads\/2025\/12\/Kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-Meta-algoritmo-pokyciu_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1132\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0160ilut\u0117s naujien\u0173 inf.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\\\/\"},\"author\":{\"name\":\"\u0160ilut\u0117s naujien\u0173 inf.\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#\\\/schema\\\/person\\\/976440ef837444400af3c77c19c61454\"},\"headline\":\"Kaip lietuvi\u0161ki preki\u0173 \u017eenklai prisitaiko prie Meta algoritmo poky\u010di\u0173?\",\"datePublished\":\"2025-12-01T07:55:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\\\/\"},\"wordCount\":578,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-Meta-algoritmo-pokyciu_.png\",\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\\\/\",\"url\":\"https:\\\/\\\/www.silutesnaujienos.lt\\\/lt\\\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\\\/\",\"name\":\"Kaip lietuvi\u0161ki preki\u0173 \u017eenklai prisitaiko prie Meta algoritmo poky\u010di\u0173? 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- \u0160ilut\u0117s naujienos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silutesnaujienos.lt\/lt\/kaip-lietuviski-prekiu-zenklai-prisitaiko-prie-meta-algoritmo-pokyciu\/","og_locale":"lt_LT","og_type":"article","og_title":"Kaip lietuvi\u0161ki preki\u0173 \u017eenklai prisitaiko prie Meta algoritmo poky\u010di\u0173? - \u0160ilut\u0117s naujienos","og_description":"  Lietuvoje, kur \u201eFacebook\u201c i\u0161lieka populiariausia socialin\u0117 platforma, \u0161ie poky\u010diai ypa\u010d svarb\u016bs. Pasak \u201eDataReportal: Digital 2025 Lithuania\u201c \u2013 \u201eMeta\u201c reklamos pasiekiamumas \u0161alyje siekia apie 61 % vis\u0173 gyventoj\u0173. Tai rei\u0161kia, kad be gerai veikian\u010dios \u201eMeta\u201c reklamos strategijos lietuvi\u0161ki preki\u0173 \u017eenklai tiesiog praranda matomum\u0105. 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